You're right, their most recent 1.5 rating was the last nail in their sorry ass coffin.
It's all about WrestleMania? Excuse me, but when the fuck did Snooki become a modern day Jesus? The only time Snooki matters is when she's involved in eating pussy, snorting cocaine, or snorting cocaine off a pussy. How is Snooki going to bring in any viewers? All the scumbags are already watching WWE. Zing!
"Yo dude! Did you hear? Snooki is on RAW!"
"Dude we should TOTALLY watch that. I mean, it's Snooki on a wrestling show. That oughta make me like it!"
It failed with TNA, it will fail with WWE. WWE double failed too, because they take a dumb thing, and have it on their program as a shot at TNA. So much win.
Just to kinda counterpoint your little rant here, but I actually decided to test this theory. I have a friend who has basically never watched wrestling in her life but is a fan of the Jersey Shore. Perhaps it is her longing for the east coast as she moved out to Vegas a few years ago, but she watches the thing every week.
Anyway, from all accounts, Snooki is the star of that show. Whether or not any of us agree with the reasoning behind a bona fide idiot being the star of a the show, she is. Then again, we are wrestling fans so we know about idiots being the stars of shows.
I told my friend about this recent development and she said this to me:
"she is? you know what? I may have to watch that. Remind me next Monday."
This is a girl who normally wouldn't be caught dead watching wrestling, but might check it out due to Snooki. This was the hope for the guest host concept, and it did work in some ways. Some shows (like Shaq's hosting gig) scored excellent ratings and did exactly what WWE wanted it to do. Others showed slight increases in ratings but took away from the overall product.
What we have to understand as avid wrestling fans is that not everyone is like that. We are a unique breed and a minority. If wrestling companies only catered to us, they wouldn't make very much money. In order to make a lot, they have to cater to casual viewers who may be drawn in by special attractions. The hope then is for the person to tune in for the special attraction but like the rest of the product and become a fan. It doesn't always work, but that's the ultimate hope.
Using celebrities for this purpose is an old concept. From Andy Kaufman to Cindy Lauper, all the way to the present, it's always been there. It's a part of sports entertainment and probably always will be. Us wrestling fans aren't always into celebrity involvement, but it helps viewership so it will always be there.
In the 80's Cyndi Lauper was hot, a big star. That's why WWF brought her in. Sadly, Snooki is the star of one of the biggest shows on television whether we like it or not. That is why WWE is bringing her in. Is it ripping off TNA or one-upping them? Maybe, as Snooki is certainly a bigger star than JWoww or Angelina. Still, the goal is to drive Wrestlemania, so shot or not, it's not a bad business move.
As for the JBL/Austin stuff and using that to "counter" Sting, that's just grasping at straws. Both men were used in a storyline for Wrestlemania and would have been used as such regardless or whether TNA brought back Sting, Diamond Dallas Page, Bruno Sammartino, Junkyard Dog, or Gorgeous George. Some things might be little jabs or one-upsmanship, but that isn't one of them and isn't even close.
Bottom line, Snooki might be a jab and it might be an awful idea to some wrestling fans, but she is a huge star at this moment in time so it's not a bad move by WWE to bring her in. Sure, TNA brought in JWoww first, but both are pretty good moves when you think about it. Shitty for us real fans, great for business. Whatever is popular, you have to consider. I may not agree with it, but I defend both companies for exploiting it.