It was always an uphill task to save WCW when Russo and Bischoff were brought in. Goldberg had lost, nWo was bloated as shit, no new break through star were really developed, he was dealt a difficult hand for sure; but what he did to counter that, just sucked harder.
I love how the nWo revolutionised WCW and then basically brought it to it's knees all in the space of about 4 years. Goldberg as a character was on borrowed time anyway, I mean honestly, for how long would his undefeated streak have lasted? How long can you watch a dude come in and beat someone with 3 moves then leave? I mean Goldberg is basically John Cena without all the foreplay. And that's not a knock on Cena either. I don't like the way he's booked but at least you get your money's worth with him.
Also, the New Blood/Millionaires Club had legs. It's just a shame the New Blood were the heels; illogical booking or what. But again, I put that on Hogan wanting to continue his "cool dad" gimmick or whatever.
So when do you think Russo was in charge of what and then tell me the results he produced?
Russo was in charge creatively for most of 1999, sent home, then brought back for 2000 where he did the only sensible thing anyone could do for WCW which was piss off Hogan enough to leave because he wasn't the ratings God he thought he was anymore.
But off the top of my head I remember around that time; him booking himself to win the World Title as a fluke, ridiculous stipulation matches, G.I Bro, downright stupid swerve/screwjob finishes (that being said, it was a staple of WCW since the nWo so you could scrap that), Halloween Havoc 2000, Vampiro actually getting a push, Juvi getting a push, Scott Steiner being about as in control as a pissed off King Kong, Tank Abbott (not necessarily a bad thing) Goldberg turning Bret Hart into a slobbering mess (goodnight, sweet prince) and Jeff Jarrett being on the top of the card.
Now, I'm not saying all those things were Russo, but that's what I remember from 1999/200-ish era when he was notably (or meant to be) running the ship. I'm not saying they're all bad ideas either. Some of them had merit, some not so much (mostly Jeff Jarrett, fuck that guy) what I'm saying is, he did try clearly, but I think chucking all the shit at the wall you can to see what sticks is a terrible way to book. It's what led to the WWF's downfall early on in the 90's.
It isn't ridiculous. Wrasslin failed. In the current WWE product they don't even say wrestling, yet this "disdain" for the business aka knowing what was necessary is the type of thing wrestlers hated Russo for. Almost everything Russo was saying needed to change about the product WWE eventually did. Just because he occasionally did something that didn't work as well doesn't mean he needs a filter more than anyone else. McMahon has taken it too far and made mistakes himself.
I never said he needed a filter more than anyone else. I think pretty much the best writing is done when there's someone to bounce ideas off in all walks of life. In face I'd agree that Vince basically having final say on everything and having a creative team of Yes Men is what's dragged the product down over the past few years with it's stop-start booking of performers and bi-polar quality in episodes of RAW.