Anybody remember when The Rock returned in 2003 as a heel and aligned himself with Vince McMahon? His whole storyline revolved around his going to Hollywood and becoming a major star and how he subbed his nose at the fans and WWE in general because he felt he was above them and they should appreciate a big Hollywood star. His feud with Hulk Hogan was interesting because it was shortly after Hogan had went back to his original self instead of being "Hollywood" Hogan. Keep in mind that also this was after their WrestleMania XVIII match where Rock was the face and Hogan was the heel apart of the WWE's version of the nWo (more on that in a second).
The Rock was super cocky, and really funny, as he verbally beat down Hogan and proceeded to physically beat Hogan (via help of Vince) at No Way Out. He also had a somewhat forgettable feud with Goldberg shortly after Bill came in and speared The Rock during a promo he was having on Raw. Nevertheless, The Rock's short time as an arrogant Hollywood heel was entertaining and drew good numbers during the pay-per-views he was apart of.
So what if WWE had kept CM Punk as the face with the WWE Championship when The Rock 1st appeared at RAW 1000 and brought The Rock back as the once again cocky Hollywood big shot who was too big for the company but wanted to come back just because he could, and not because he needed too (which is in a way very true)? What if it were 10 years ago and Punk was still the WWE Champion but instead of being the guy the fans love to hate, it was actually The Rock, who cut promos talking about how he kicked John Cena's ass at WrestleMania and how he refuses to give him another match because he proved he's far better than Cena will ever be, he's a better actor, wrestler, superstar, everything.
What if Cena never gets another shot at The Rock because he says he wants Punk's title so he can win and take back to Hollywood? Do you think it could work? What if there were no Ryback vs Punk matches and the whole time last year was filled with Punk creating a legacy for himself as the new face of the WWE instead of being a heel all along? As far as Paul Heyman, he'd still be aligned with Brock Lesner so that wouldn't hurt him too much, he just wouldn't be on TV as often. Not gonna debate how the ratings would be with Punk being the champion over a year as a good guy or a tweener because that doesn't matter.
Do you think a heel Rock vs a face Punk would be far better than the current program? They'd really have no reason to take the title off of Punk then because he could be the one to shut The Rock up once and for all and cement his legacy for having the title for over 400 days, beating Cena several times, beating Jericho at WrestleMania, Cena at Summerslam and the The Rock at WrestleMania. Did WWE make a mistake having Rock come in as the face and Punk being the heel the whole time? I do, what do you think?