Your argument is an excellent one and I do agree with you somewhat 487. Since JBL's transformation from middlecard face to main event heel, he has been one of the best heels during that time. I could compare him strongly to another former great heel, the Iron Sheik.
Like Sheik, JBL too dropped the title to a first time champion that began a great era, but the similarities don't stop there. Both were big slow power wrestlers and both are very good at getting under the skin of the fans. For Sheik it was easy, he was different, he wasn't from around here. JBL is different too, he's rich.
Nobody likes people who think their better than you because they're rich. Look at Million Dollar Man Ted DiBiase, another great heel. Ted played the wealthy guy who could buy whatever he wants whenever he wants well, and sold the gimmick perfectly. JBL isn't quite that rich, but he acts like he's better than you, like he owns you.
JBL has played his gimmick perfectly for going on 5 years now and has maintained solid heat throughout it. His gimmick is a perfect heat getter. On the mic JBL is demanding and I quite enjoy him, he's like nails on a chalk board, like 487 said you want to take a swing at him. In the ring, he can be boring and sluggish at times, but he's not that type of wrestler. Slow, sluggish, brawling, nothing about JBL's look or in-ring style makes you want to cheer for him and he actually doesn't do a bad job in the ring, just don't expect too many 20+ minute matches from him. People do really bust his balls a lot about his mic and his wrestling and point to his recent angle with Michaels.
Firstly, It's a stupid angle, Michaels suddenly becoming poor after maineventing/co-maineventing so many PPV's in the last 2 years all the shit money DX comeback made, and having to work for somebody within the same company he works for in JBL, (and on another minor rant about company employee relations, you'd think after punting the boss in the head, injuring him in the process, and then jumping the bosses unsuspecting kids back stage would lead to a little more than a slap on the wrist for Orton, but enough about all the holes in the wrestling wall) second, JBL holds his own and always gets the job done.
What's that job, putting over the opponent and making sure they get cheered. WWE built him up by him winning all the time as champ, now they're ****ing him out and having him put over every main eventer. Look at his track record of his opponents at PPV's (ono-on-one matches only) Eddie 2 PPV's, Undertaker 2, Booker T 1, Big Show 1, Cena 6, Batista 3, Mysterio 2, Matt Hardy 1, Boogeyman 1, Jericho 1, Punk 1, Michaels 1. All big faces, most of him JBL did the J.O.B to and put over. Hell, made them all better faces (another thing great heels are supposed to do) hell, Cena was still on the receiving end of mixed cheers and boo's till his feud with JBL this year made it impossible to hate him and helped us re begun loving Cena again.
Now, here's the knock and it's been brought up before and it's not a bad one. JBL is a great heel like Jericho, Edge, and Orton are, but is he the best because he is great at what he does, naturally get's under the skin and does the best job being a heel, or is it because he's boring and simply just has the perfect body and the perfect gimmick to be the best. The fact is, the man is boring and that gets him a lot of heat, he's slow in the ring and makes some people scream for him to go back to the announce desk and that gets him a lot of heat, he's ugly, yup, another heat getter, his gimmick is he's a millionaire, what's that, oh yes, more heat. Don't get me wrong, JBL plays his role well and does an excellent job at it. He's the jobber to the stars, he's not here to put over the young kids yet, but keep the main eventers up there without sacrificing the young talent. But JBl is good because God made him to be a good heel, and he's boring as fuck a lot of the times, and that doesn't make him the best too me. The best to me are Edge and Jericho and Orton who can be big faces at any time but instead fight with the fans and really make them hate them.