You people are acting like Swagger got jobbed out completely, and has been since Friday night's taping. You're making it sound like he's mired in a Jeff Hardy/Rey Mysterio title reign.
I think he's already much more credible than Sheamus was in his first title run. Swagger's stood tall over Edge and Jericho, twice. He's been given the opportunity to make himself more credible, and so far, I buy him as a main eventer. The only thing I don't like is how he's lost his arrogance since becoming champion. He's tuned down the smiling, and the chest thumping, and the pushups. I think that they should absolutely let him be the cocky douchebag that he's been built up as being over the last couple of years. I mean, he went on Raw, despite the fact that he was very nervous, and I thought he held his own with Cena and Orton as far as cutting a promo goes. He's working on making the lisp less prominent as well. Personally, I think they should let him go all out with the lisp, it's a way for a face to get cheap heat on him.
I mean, who did Sheamus face while being champion? He was the WWE Champion, taking on the likes of Evan Bourne. Not only did Swagger face Orton, but he did not get buried. He went out and wrestled a very competitive match that he nearly won. They can afford to make Swagger lose in that situation, as they're building the foundation for something bigger down the line once Orton gets drafted to Smackdown in a few weeks. They're also turning Orton, who I think as of right now is the biggest face in the WWE. They needed him to get a big win, and give the fans even more of a reason to buy into his "new persona". There is no shame in losing a competitive match to Randy Orton, who is a multiple time World Champion.
I think they'll give Swagger a very similar run like Punk had. He'll probably rack up some wins, and he'll probably lose the title in a questionable way, so that he can keep his credibility as a main event threat. I think Jack Swagger has "Star" written all over him, and the WWE is currently trying to build new faces of the company. They're going to do as much as they can to protect Swagger, and being involved with two of the best ever in Jericho and Edge, it's only going to benefit him.