and how man "wrestling" fans are watching the TV show that is Impact Wrestling?
IMO a majority of your audience is not watching to see great wrestling, they're watching to be entertained, and wrestling is a part of that.
people want drama too. that's why the wedding for Brooke and Bully had such a high rating.
wrestling is a soap opera.
Steen is in ROH. I wouldn't be surprised if most of your casual/general viewers don't even know what ROH is. why would they? IMO most of your audience isn't coming on the internet to check out wrestling sites for news and information.
I wouldn't expect many members of wrestling sites to agree with me, because most people who check out wrestling sites and forums are knowledgeable about all wrestling. the 2 most recent shows of Impact got 1.57 and 1.60 million viewers. of all those people, how many of them are coming online to look at wrestling sites? I would think not that many. and if they're not coming online to spend time on wrestling sites, how would they know what ROH is.
before Kenny King came to TNA, I had no idea who he was. once he showed up I would read that people say he was really good. but even after coming in so far he hasn't been pushed that hard. when Austin Aries came in back in 2011, he wasn't pushed hard right away. Aries came back in June, and then won the cruis, I mean X division title in September.
I would think if Kevin Steen was coming in he would come into the mid card and have to be built up there even before being around the top of the mid card.
if Steen came in with Aces/Eights, he would be less known than DOC and Knox, who were both with WWE and seen by more people.
I've personally never seen Steen other than just doing a google image search to see what he looks like.
Alot of what you're saying here SpecialFNK is completely true.
I do think you underestimate exactly what percentage of the TNA viewing audience are knowledgable, devout wrestling fans. I'd guess that of the people who watch Impact the first million are your more informed wrestling fans. They are the ones who will tune in every week to watch no matter what is happening on the show simply because they love pro wrestling. They are the ones who go on wrestling news site, read or even post on message boards like this one, etc. Those fans will know Steen. You do have to recognize that ROH's syndication deal puts them in more homes than WWE or TNA because you don't need cable to watch their product, Sinclair stations are mostly Fox, ABC, NBC, and MyNetworkTV so there are millions that have the product at their disposable(recognize I'm not asserting millions actually watch or that more watch ROH than the big 2, just pointing out the widespread exposure that ROH's program has available). So yes alot of the "core fanbase" will know Steen, more than you are leading us to believe.
But where you're right- It is not the "splash" move. Impact needs more than the "million fans" I discussed a moment ago to be a success. How successful they actually are is determined by how many viewers they can bring in each week over and above that gauranteed core audience. So if you're looking for the reveal of the Aces and Eights leader to be the kind of huge splash move that spikes(no pun intended) bigger viewership instantly just based off who it is, then no, Steen clearly isn't that guy. But neither are any of the likely choices in the vein of EB or double-J either.
I guess my point was one of realism. Would CM Punk, or the Undertaker, or Steve Austin instantly pop a huge number and a crazy boom in interest? Of fucking course it would. But those things simply
can't happen. I would prefer even when tossing out fantasy options to address things that, while longshots, are still within the realm of possibility. I think using that criteria Steen is a great choice. Not because he is the splash move, but because he is ultimately the one who would produce the best addition to the product in the role.
Steen in that role would not make the world stop and take notice instantly, but as soon as anyone gives him a chance they will be hooked and he would make a huge difference gradually. Do more people by sheer number know Festus and Knox than Steen? I'm sure they do. But that doesn't mean people care about them. Whether people know Steen or not now, after they hear one promo and watch one high profile match, they will care. They will be hooked. He is that good. The guy is a bonefied star. He is every bit the talent of the most talented guys that the big two have brought in from the indy's recently. He is every bit the talent that Jon Moxley(Dean Ambrose) is. He is every bit the talent that Austin Aries is. Weight and knee problems are the one thing that has kept a major company from offering him the world. You say people want to be entertained and they want drama. Steen is the guy who would prove to deliver those things. And if you familiarized yourself with his work, I am confident you would understand why I feel that way.
But ultimately I'm wasting my time talking about this because it will never happen. Steen is the king of indy wrestling right now. TNA wouldn't match the money he makes, and he wouldn't leave his current freedoms behind to risk being misused by TNA.