FlairFan2003
Mid-Card Championship Winner
WWE needs a strong main event, World Title caliber heel. Not a newbie that fans are taking a long time to get used to (Del Rio, now a good guy), not some occassional guest star who appears for one storyline every few months, has blow off match and disappears (Lesnar), not a rising star not yet considered by the audience a top tier guy (Swagger, although he is coming along).
Punk is a great heel. He is charismatic, can cut short, cookie cutter promos that are effective and do long, involved diatribes that are engaging and entertain. In the ring he uses his smallish size to his advantage, as a hero it helps cultivate the underdog appeal, as a heel, it cultivates an image of sneakiness, rulebreaking cunning, he's the modern day Tully Blanchard in that respect. With Orton's outside the ring issues it becomes more of a gamble to consistently book him on top of the card. Batista is gone and not coming back. Same with Edge, who filled this role very capably from 2005 on. HHH seems more interested in his backstage duties, unless he wants to get in the ring full time for a long run he isnt the answer, although he is a great heel. These days he's better suited as fan fav guest appearance, the opposite of Lesnar.
Punk is also fairly popular with audience. They will cheer him in an instant when the time comes for his next hero run. If he remains a major star for another 6-10 years then he'll inevitably suffer "Ric Flair Syndrome" where no matter who he is booked against and how he is portrayed large portions of the audience will cheer for him. Even then he can be a successful character, a tweener type who leans more towards picking villains as his adversaries. Austin had the same problem, once people really fell for him there was no making him a full fledged heel (although WWE tried extremely hard in 2001).
Bottom line, WWE needed a legit main event bad guy to oppose Rock before WrestleMania and build up Cena, Punk is the only guy on the card capable. Despite the short time frame to build interest he'll find a way to make his WM match vs Taker exciting and memorable as well. There are likely more title runs in his future. Honestly, looking at the roster today, who other than maybe Cena can you comfortable say do you really think has more title runs in him other than CM Punk ?
Punk is a great heel. He is charismatic, can cut short, cookie cutter promos that are effective and do long, involved diatribes that are engaging and entertain. In the ring he uses his smallish size to his advantage, as a hero it helps cultivate the underdog appeal, as a heel, it cultivates an image of sneakiness, rulebreaking cunning, he's the modern day Tully Blanchard in that respect. With Orton's outside the ring issues it becomes more of a gamble to consistently book him on top of the card. Batista is gone and not coming back. Same with Edge, who filled this role very capably from 2005 on. HHH seems more interested in his backstage duties, unless he wants to get in the ring full time for a long run he isnt the answer, although he is a great heel. These days he's better suited as fan fav guest appearance, the opposite of Lesnar.
Punk is also fairly popular with audience. They will cheer him in an instant when the time comes for his next hero run. If he remains a major star for another 6-10 years then he'll inevitably suffer "Ric Flair Syndrome" where no matter who he is booked against and how he is portrayed large portions of the audience will cheer for him. Even then he can be a successful character, a tweener type who leans more towards picking villains as his adversaries. Austin had the same problem, once people really fell for him there was no making him a full fledged heel (although WWE tried extremely hard in 2001).
Bottom line, WWE needed a legit main event bad guy to oppose Rock before WrestleMania and build up Cena, Punk is the only guy on the card capable. Despite the short time frame to build interest he'll find a way to make his WM match vs Taker exciting and memorable as well. There are likely more title runs in his future. Honestly, looking at the roster today, who other than maybe Cena can you comfortable say do you really think has more title runs in him other than CM Punk ?