All these threads about CM Punk and Daniel Bryan might be in danger of tarring me with a particular brush... if I hadn't already been tarred years ago.
Some of you might remember my thread from a while ago, "My name... is Randy Orton" - The Anatomy of a Good Promo - or something to that tune. This is a similar thing, but with a different goal in mind. You've already read the title, I assume, and so it will come as no surprise that I intend to prove that CM Punk's infamous shoot promo on the 27th of June edition of Monday Night Raw took place entirely in kayfabe.
Assuming you don't own one of the several WWE DVDs with the promo on it - either fully or in fragments - and/or don't have it memorised, here's a YouTube video of it (see, I think of everything):
[youtube]2OS9wZGb_3g[/youtube]
CM Punk does not once break kayfabe in this promo. CM Punk does not once suggest that professional wrestling is not real. Instead, CM Punk recognises the modern audience's mindset and, at best, stretches kayfabe to meet it. In short, CM Punk used this promo to successfully suspend even the most cynical fan's disbelief, and it's labelled as a shoot as a result, and CM Punk is named and shamed as some sort of charlatan who can't get a pop without breaking some sort of ancient code. The reality couldn't be further from the truth. What CM Punk does - did - isn't easy; it's hard. CM Punk didn't destroy kayfabe. Kayfabe was crumbling and CM Punk came along with a trowel and some cement and patched up the cracks. Let's take a look at this transcript of the promo which I prepared:
We're off to a good start. In Punk's first sentence (which runs on a bit, admittedly) he mentions how he's leaving with the WWE Championship. The implication being that Punk is going to wrestle John Cena for the title in a legitimate competition - i.e. kayfabe. This is very important to note: no matter what Punk says, he never once implies that the fight he's going to have with Cena is not entirely real.
He then tells Cena that he likes him, of all things. This isn't the destruction of kayfabe, it's the creation of a new character. Think of Jack Swagger coming back with a beard and a far right attitude. It's the same thing, just sped up. But one opponent telling the other that he likes him, isn't that destroying kayfabe? Well, no, it's just destroying boring storytelling tropes. The hero must hate the villain, right? Grrr, that baddy must be stopped! That's not kayfabe being pulled down, that's bland writing being pulled down.
First and foremost, do you think CM Punk is talking to the jaded, cynical fans that people so often accuse him of pandering to in that first sentence? Fuck no. He's in kayfabe. Because, in kayfabe, John Cena is the best - he overcomes all the odds, beats all the opponents and wins all the championships. CM Punk is addressing the WWE universe and, again, building up his confrontation with John Cena.
But bringing Vince into it is surely pushing the boundaries, no? Not really. In fact, this is probably as close as Punk does get to breaking kayfabe - by establishing a new one. This is a kayfabe where champions are the result of opportunities dished out by management - not by pre-deteremined decisions (which would be no kayfabe at all). For example, Hulk Hogan doesn't win fake fights, he wins real fights - but he's only there because he kissed Vince's ass in the first place. That's CM Punk's new reality.
Referring to saying "Dwayne," Punk says that he's breaking the fourth wall, but he's actually not. Firstly, wrestling doesn't have a fourth wall - the performers talk directly to the audience all the time; Cena even does it in his entrance. Secondly, everybody already knows The Rock's real name from the decade of films he's just been in. Punk is building up the idea that this is real, the idea being that the audience can buy into it - which is the entire point of professional wrestling.
Punk saying "wrestler" is brilliant - it was basically a dirty word then and, to an extent, still is. He emphasises it, and the audience reacts with a sort of gasp (which is sad, really). This is not a destruction of kayfabe, it is a destruction of corporate newspeak, of words on a blacklist - and wrestling seems more real because of it.
Then there's the mention of Paul Heyman. Of course, at this point, CM Punk and Paul Heyman did not have an on-screen relationship. However, this falls under what I just said about Vince McMahon. If John Cena is where he is because Vince McMahon likes him, CM Punk is where he is because Paul Heyman likes him - but that's all going to be fixed when Punk and Cena have their real fight in a few weeks.
Ooh, he said Brock Lesnar! Except saying Brock Lesnar is about the same as saying "wrestler." In fact, Punk even puts similar emphasis on both words. It's a banned word, but these things exist in WWE's reality. Brock Lesnar existed; he was a wrestler; he was a WWE Champion. Everything Punk is saying is true in reality and true in kayfabe.
Then noticed that Punk says he is going to leave with the WWE Championship - i.e. he is going to win the championship after beating John Cena in a wrestling match. He isn't saying, "John, I'm going to win in a fake fight with a pre-determined outcome and take that meaningless title," he is saying, "John, I'm going to defeat you, prove I'm the best and take the most valuable prize there is with me." There is a huge difference.
When Punk talks about the brass rings, he's not talking about Phil Brooks the man, he's talking about CM Punk the character. CM Punk the character has won everything there is to win, and yet--
What of this isn't something the CM Punk character wouldn't say? Triple H has been in movies - that isn't a secret. Other wrestlers (probably The Miz, I don't get American networks) had been in crappy shows on the USA Network - that's not a secret. WWE even promoted them. CM Punk is better than these wrestlers and yet he hasn't been rewarded like they have. Christ, The Rock's not even wrestled a match and he gets an automatic main event at WrestleMania! Why isn't every wrestler angry about that? Why isn't Kofi Kingston fucked off about that?
This isn't breaking kayfabe, this is making kayfabe make sense. Kayfabe is a tangle of wires and CM Punk is leaning over the telly and sorting them out.
This, ladies and gentlemen, is called being a heel.
Aye, there's the rub! CM Punk's put me in quite the pickle here, hasn't he? Only mentioning these companies doesn't break kayfabe, it only breaks the WWE's mandated bubble. WWE is saying, "No, no no, rival promotions don't exist. Wrestling is limited to one company in North America." CM Punk is saying, "Who the fuck is buying that? You want me to sell this angle, I'm going to sell it."
And yes, again, Punk mentions the WWE Championship and emphasises its significance. Punk is making wrestling more real, not less.
Same thing. Ooh, Punk is breaking kayfabe! Or is he just waving to his mate, whose name you can't say on telly, to sell a story?
CM Punk: disgruntled employee. He's not doing anything but using language which will actually make the audience buy into this character.
The best part, the icing on the cake.
CM Punk made us think something was real. Instead of celebrating that, we've vilified him for it, we've said he's not good enough to do regular promos. In reality, he's so good that he re-established kayfabe. It's a pity that nobody but Punk seems to understand what he did.
The commentators didn't seem to understand that this was a debut of a new character. The wrestlers didn't understand the tightrope that had to be walked to make us think this was all real again. And, last but not least, we didn't understand.
There have been imitations. John Cena said he'd "Go somewhere else, brother." Austin Aries said he wasn't going to follow the notes given on the promo he was supposed to cut on Jeff Hardy. Even Punk hasn't quite managed to reach these heights. Maybe something like this will never have the same impact again but what CM Punk did is the future of professional wrestling and we shouldn't be afraid of it.
Some of you might remember my thread from a while ago, "My name... is Randy Orton" - The Anatomy of a Good Promo - or something to that tune. This is a similar thing, but with a different goal in mind. You've already read the title, I assume, and so it will come as no surprise that I intend to prove that CM Punk's infamous shoot promo on the 27th of June edition of Monday Night Raw took place entirely in kayfabe.
Assuming you don't own one of the several WWE DVDs with the promo on it - either fully or in fragments - and/or don't have it memorised, here's a YouTube video of it (see, I think of everything):
[youtube]2OS9wZGb_3g[/youtube]
CM Punk does not once break kayfabe in this promo. CM Punk does not once suggest that professional wrestling is not real. Instead, CM Punk recognises the modern audience's mindset and, at best, stretches kayfabe to meet it. In short, CM Punk used this promo to successfully suspend even the most cynical fan's disbelief, and it's labelled as a shoot as a result, and CM Punk is named and shamed as some sort of charlatan who can't get a pop without breaking some sort of ancient code. The reality couldn't be further from the truth. What CM Punk does - did - isn't easy; it's hard. CM Punk didn't destroy kayfabe. Kayfabe was crumbling and CM Punk came along with a trowel and some cement and patched up the cracks. Let's take a look at this transcript of the promo which I prepared:
CM Punk said:John Cena, while you lay there, hopefully as uncomfortable as you possibly can be, I want you to listen to me, I want you to digest this - because, before I leave in three weeks with your WWE Championship, I have a lot of things I want to get off my chest. I don't hate you, John. I don't even dislike you. I do like you - I like you a hell of a lot more than I like most people in the back.
We're off to a good start. In Punk's first sentence (which runs on a bit, admittedly) he mentions how he's leaving with the WWE Championship. The implication being that Punk is going to wrestle John Cena for the title in a legitimate competition - i.e. kayfabe. This is very important to note: no matter what Punk says, he never once implies that the fight he's going to have with Cena is not entirely real.
He then tells Cena that he likes him, of all things. This isn't the destruction of kayfabe, it's the creation of a new character. Think of Jack Swagger coming back with a beard and a far right attitude. It's the same thing, just sped up. But one opponent telling the other that he likes him, isn't that destroying kayfabe? Well, no, it's just destroying boring storytelling tropes. The hero must hate the villain, right? Grrr, that baddy must be stopped! That's not kayfabe being pulled down, that's bland writing being pulled down.
CM Punk said:I hate this idea that you're the best. Because you're not. I'm the best. I'm the best in the world. There's one thing you're better at than I am - and that's kissing Vince McMahon's ass. You're as good [at] kissing Vince McMahon's ass as Hulk Hogan was. I dunno know if you're as good as Dwayne though - he's a pretty good ass kisser; always was and still is.
Oops, I'm breaking the fourth wall.
First and foremost, do you think CM Punk is talking to the jaded, cynical fans that people so often accuse him of pandering to in that first sentence? Fuck no. He's in kayfabe. Because, in kayfabe, John Cena is the best - he overcomes all the odds, beats all the opponents and wins all the championships. CM Punk is addressing the WWE universe and, again, building up his confrontation with John Cena.
But bringing Vince into it is surely pushing the boundaries, no? Not really. In fact, this is probably as close as Punk does get to breaking kayfabe - by establishing a new one. This is a kayfabe where champions are the result of opportunities dished out by management - not by pre-deteremined decisions (which would be no kayfabe at all). For example, Hulk Hogan doesn't win fake fights, he wins real fights - but he's only there because he kissed Vince's ass in the first place. That's CM Punk's new reality.
Referring to saying "Dwayne," Punk says that he's breaking the fourth wall, but he's actually not. Firstly, wrestling doesn't have a fourth wall - the performers talk directly to the audience all the time; Cena even does it in his entrance. Secondly, everybody already knows The Rock's real name from the decade of films he's just been in. Punk is building up the idea that this is real, the idea being that the audience can buy into it - which is the entire point of professional wrestling.
CM Punk said:I am the best wrestler in the world. I've been the best ever since day one since I walked into this company and I've been villified and hated since that day because Paul Heyman saw something in me that nobody else wanted to admit.
Punk saying "wrestler" is brilliant - it was basically a dirty word then and, to an extent, still is. He emphasises it, and the audience reacts with a sort of gasp (which is sad, really). This is not a destruction of kayfabe, it is a destruction of corporate newspeak, of words on a blacklist - and wrestling seems more real because of it.
Then there's the mention of Paul Heyman. Of course, at this point, CM Punk and Paul Heyman did not have an on-screen relationship. However, this falls under what I just said about Vince McMahon. If John Cena is where he is because Vince McMahon likes him, CM Punk is where he is because Paul Heyman likes him - but that's all going to be fixed when Punk and Cena have their real fight in a few weeks.
CM Punk said:That's right, I'm a Paul Heyman guy. You know who else was a Paul Heyman guy? Brock Lesnar. And he split, just like I'm splitting, but the biggest difference between me and Brock is I'm going to leave with the WWE Championship.
Ooh, he said Brock Lesnar! Except saying Brock Lesnar is about the same as saying "wrestler." In fact, Punk even puts similar emphasis on both words. It's a banned word, but these things exist in WWE's reality. Brock Lesnar existed; he was a wrestler; he was a WWE Champion. Everything Punk is saying is true in reality and true in kayfabe.
Then noticed that Punk says he is going to leave with the WWE Championship - i.e. he is going to win the championship after beating John Cena in a wrestling match. He isn't saying, "John, I'm going to win in a fake fight with a pre-determined outcome and take that meaningless title," he is saying, "John, I'm going to defeat you, prove I'm the best and take the most valuable prize there is with me." There is a huge difference.
CM Punk said:I've grabbed so many of Vincent K McMahon's brass rings that it's finally dawned on me that they're just that - they're completely imaginary. The only thing that is real is me and the fact that day in, day out, for six years, I have proved to everybody in the world that I am the best - on this microphone, in that ring, even on commentary. Nobody can touch me.
When Punk talks about the brass rings, he's not talking about Phil Brooks the man, he's talking about CM Punk the character. CM Punk the character has won everything there is to win, and yet--
CM Punk said:And yet, no matter how many times I prove it, I'm not on your lovely little collector cups, I'm not on the cover of the program, I'm barely promoted, I don't get to be in movies, I'm certainly not on any crappy show on the US Network, I'm not on the poster of WrestleMania, I'm not on the signature that's produced at the start of the show. I'm not on Conan O'Brien, I'm not on Jimmy Fallon, but the fact of the matter is I should be. But trust me, this isn't sour grapes, but the fact that Dwayne is in the main event of WrestleMania next year and I'm not makes me sick.
What of this isn't something the CM Punk character wouldn't say? Triple H has been in movies - that isn't a secret. Other wrestlers (probably The Miz, I don't get American networks) had been in crappy shows on the USA Network - that's not a secret. WWE even promoted them. CM Punk is better than these wrestlers and yet he hasn't been rewarded like they have. Christ, The Rock's not even wrestled a match and he gets an automatic main event at WrestleMania! Why isn't every wrestler angry about that? Why isn't Kofi Kingston fucked off about that?
This isn't breaking kayfabe, this is making kayfabe make sense. Kayfabe is a tangle of wires and CM Punk is leaning over the telly and sorting them out.
CM Punk said:Oh, hey, let me get something straight - those of you who are cheering me right now? You are just as big a part of me leaving as anything else, because you're the ones who are sipping out of those collector cups right now, you're the ones that buy those programs that my face isn't on the cover of, and then at five in the morning at the airport, you try to shove it in my face so can get an autograph and try and sell it on eBay because you're too lazy to go get a real job.
This, ladies and gentlemen, is called being a heel.
CM Punk said:I'm leaving with the WWE Championship on July 17th, and hell, who knows? Maybe I'll go defend it in New Japan Pro Wrestling. Maybe I'll go defend it in Ring of Honor.
Aye, there's the rub! CM Punk's put me in quite the pickle here, hasn't he? Only mentioning these companies doesn't break kayfabe, it only breaks the WWE's mandated bubble. WWE is saying, "No, no no, rival promotions don't exist. Wrestling is limited to one company in North America." CM Punk is saying, "Who the fuck is buying that? You want me to sell this angle, I'm going to sell it."
And yes, again, Punk mentions the WWE Championship and emphasises its significance. Punk is making wrestling more real, not less.
CM Punk said:Hey Colt Cabana, how you doing?
Same thing. Ooh, Punk is breaking kayfabe! Or is he just waving to his mate, whose name you can't say on telly, to sell a story?
CM Punk said:The reason I'm leaving is you people because after you're gone you're still gonna pour money into this company. I'm just a spoke on the wheel; the wheel's gonna keep turning, and I understand that. But Vince McMahon's gonna make money despite himself - he's a millionaire who should be a billionaire. You know why he's not a billionaire? Because he surrounds himself with glad-handing, nonsensical, douchebag yes men like John Laurinaitis who's gonna tell him everything that he wants to hear. And I'd like to think that maybe this company will be better when Vince McMahon's dead but the fact is it's gonna get taken over by his idiotic daughter and his doofus son-in-law and the rest of his stupid family.
CM Punk: disgruntled employee. He's not doing anything but using language which will actually make the audience buy into this character.
CM Punk said:You know we do this whole bully camp--
The best part, the icing on the cake.
CM Punk made us think something was real. Instead of celebrating that, we've vilified him for it, we've said he's not good enough to do regular promos. In reality, he's so good that he re-established kayfabe. It's a pity that nobody but Punk seems to understand what he did.
The commentators didn't seem to understand that this was a debut of a new character. The wrestlers didn't understand the tightrope that had to be walked to make us think this was all real again. And, last but not least, we didn't understand.
There have been imitations. John Cena said he'd "Go somewhere else, brother." Austin Aries said he wasn't going to follow the notes given on the promo he was supposed to cut on Jeff Hardy. Even Punk hasn't quite managed to reach these heights. Maybe something like this will never have the same impact again but what CM Punk did is the future of professional wrestling and we shouldn't be afraid of it.