You're being intentionally negative with your spin and don't seem to be looking at all the factors.
I disagree entirely. I think I'm being realistic, sorry if the reality is negative to you.
Hype: they didn't hype it through the roof because they have no marketing skills. They're no good at hyping anything through the roof. They had ads on Spike, a few ads outside Spike, and a billboard. That's it. Their biggest advertising was Hogan's mouth.
They didn't hype it through the roof? They hyped it on UFC, which garners a huge fan base and bigger numbers then TNA, the exact fan base they're aiming for and wanting to get, in fact. Hogan was on talk shows, on radio stations, they had a press conference from Madison Square Garden. They had a huge billboard in downtown New York. No, they didn't go out of their way to market and advertise, not at all.
I love it when I discuss successes and failures on the internet regarding wrestling, music, movies, comics, and someone inevitably always trots out the argument "given all the hype and expectation". Whose expectations? Unless you expected more and didn't get it (detractors never seem to expect much of anything) then the worst TNA did was meet those low expecations.
The expectations of TNA fans. The expectations of everyone within TNA that went on and on about competing with WWE, and certainly the expectations of Hogan who claimed they'd be getting big ratings.
Third, they went up against not only direct competition, but the biggest wrestling company in the world, the king of the genre. Nay, they went at biggest wrestling company revisiting the biggest angle in history, and didn't just maintain, but increased. While the competition itself increased. They should've gotten shut out, but thrived. I'd call that an accomplishment.
Why should they have gotten shut out? They had Hogan, they had lots of hype, they had the interest of fans and this false idea of a Monday Night War. There's no way they should've been shut out in the least. There's no way they shouldn't have gotten the numbers of at least their constant, consistent TNA fan base. They've been getting 1.1s and 1.2s, something people keep ignoring or downplaying to make it seem like they had some huge increase. 1.3 is TNA's best rating, that means 1.3 is the audience TNA could've gotten, have gotten before, and are TNA fans and those who are aware of the product. You can put up blinders and twist the facts all you want, but TNA's increase in new viewers and a new fan base that has never watched TNA before is an increase of .2. That's it. I don't care if TNA fans stopped watching for a while because the product sucked and suddenly came back for Monday night to give a product they've watched, been involved with, enjoyed at one time, another chance or not, they're still the same audience.
I also don't care what numbers they did going into the show unopposed by anything else, or riding the interest of the hype. What matters is the audience they had at the end of the night. If you're playing a game of poker and you win hands at the start, increase what you started with, only to start getting a bad hand and losing everything you gained to end up even at the end of the night, what do you gain? There's no increase. There's no accomplishment. You don't get praise for reaching a plateau you've already reached, ending up at the best you've already been. The lost any viewers they gained over the course of the final two hours (not just the last hour) and ended up with the same numbers and the same fan base they had going in. That's the reality. Sorry if you want to sugar coat it.
How do you build on an unopposed hour in this situation. The best they could do when RAW began was to maintain. And they did, they exceeded or matched their best ratings ever for the second hour. The final hour did above their usual average and very close to the same as their highest rated shows to that point, against the culmination of the entire RAW show. It also featured a match of the year candidate and the brightest star in the industry, and him being put over by Hogan.
How do you build on an unopposed hour? Quite easily. You make the people watching that first hour, when you're unopposed and no one else is tugging the audience away.. which was clear wrestling fans were watching the first hour by the numbers (because RAW wasn't on to turn to), get drawn into your product and you give them a product they want to see and can't turn off. You pull them into the first hour so they don't have any reason or desire to turn the channel to RAW because TNA's product is so good. If they wanted to see Bret Hart, then fine, they could've in the first fifteen minutes. But they stayed on RAW, and RAW's audience increased from there.. while no one turned back to TNA, and they gradually lost all interest in TNA (except for the same fanbase TNA's gotten over the course of the past few years). The 1.5 rating is based on the average of the three hours and it's 1.5 because of the first, unopposed hour, otherwise it would've been the same mediocre number as their best rating. It proves that TNA didn't gain anything, they did the same as they always do. Great! And it certainly proves just why they need to really work on their product.
WWE won the night because they had Bret and because they're a juggernaut with a built-in standard. Wrestling fans were going to pick Bret/McMahon over anything TNA had, bar none, point blank, no question. However it was a poor show and the ratings will go down next week. Hell, I watch RAW every Monday and have for ten years, bad or not. If I'm given a choice, I will switch to a live TNA on Monday and I don't doubt that many will be checking for both. That's a good start.
That's your opinion. My opinion is that Impact was a horrible show (not that I'm giving WWE praise for theirs either). Our opinions don't matter, what does matter is the ratings and the majority of fans and audience watching, and it's clear they were far more interested in WWE and won't be switching back to a live TNA show on Monday.
Also, as Heyman stated, Spike executives will be pouring over numbers thoroughly. There's much to learn and implement. The next head to head will improve on this one quality-wise.
That's not saying much.