I'd agree, if he came up from NXT after Mania this year.
He didn't. He came up last year and they put a rocket on him, Balor beat Reigns and Rollins, he was World Champion. You cannot make the argument about WWE messing with Balor because they didn't, they hyped the Demon character up, they fed the two biggest stars they had to Finn Balor and gave him the title.
And that's where Balor was dead in the water.
Down in NXT, you didn't have to be told the Demon was coming because you knew that was what Balor would do in a big match. In WWE, it's all about the buzzwords and repeating things as often as you can and probably trying to get something trending.
In other words, treat the fans like simpletons who have to have everything spelled out for them. When Cole starts hyping it up to no end, it stops being cool. If Austin was around today, he'd be called the rebel or something stupid like that with a hashtag next to his name and it would be the same situation.
And getting beaten down by Kane is a death sentence and has been for the last fifteen years. See also Zack Ryder, who went from a sensation to looking like the biggest loser on the planet because he was running scared of Kane.
He was different and then he got hurt. We waited, he returned but the legend had been built so much that when he came back everyone saw that there isn't really anything all that interesting about him. The myth of Finn Balor grew so much that he has failed to reach that expectation, and that's his fault. He has no depth to his character, KB.
What are his motives? What are his goals? Why should I support him? I cannot answer those questions and nobody has been able to do so since I've asked three times.
Well what was the goal when he was in NXT? To win titles? What did we know about him down there? Probably less than we know now, but now it's not working. That's the case with a lot of people in WWE. Very few people are given a chance to show their personalities because very few are supposed to have them anymore, which is a completely different problem all around.
For me, it's not so much his personality but rather that he has nothing to do. Since he's been back, his feuds have been as follows:
Try to get the title back (loses in a #1 contenders match).
Whatever Bray vs. Balor was, though I know it contained the Demon because Cole talked about it over and over and over and over and over. Also remember that the feud started with Balor losing to Wyatt clean on Raw and then "Ladies and gentlemen, we can now confirm to you that THE DEMON will be at Summerslam!" Also, didn't have the blowoff match and we're just moving on for reasons (not a bad thing probably).
Now he's losing to and getting beaten down by Kane (because KANE needs to be built up to be fed to Braun Strowman).
They pushed him hard at first and that went well, but since he's been back from the injury he seems like the latest case of Vince losing interest in his new toy.