At first, I was behind WWE's move to put the title on Mahal as a pet project. But thinking things through, they way they did it was really stupid and being in the bussiness longer than I have (me: 0 seconds, them: 40+ years), they should have known that their way is stupid. Who thought that Indians would suddently follow and Indian asshole, chickenshit heel and tune in, just because he's Indian? That's crazy. Let's compare Jinder to the Great Khali. People followed the Great Khali, because Khali was a spectacle to watch, so he would draw as a heel. Of course he would. But Jinder is a nobody compared to Khali. He's no spectacle. He's just an Indian running his mouth that has two dwarfs carrying his bags and kissing his feet (literally). So, I ask, why would anybody from India look up to Jinder Mahal and say: "man, that guy is great! and he's from my country, too. that's awesome, I'll tune in to find out what he does next". The answer? Nobody. Why? First of all Jinder is a heel. And an uncool one. Which means that noone will follow him. Second of all, a guy rambling about how his country is the greatest in the world and how they are better than the US, would most likely make anyone from that country tune off the show. Thirdly, Jinder has no merch. He has no brand. He's by default, unadvertisable. Also add the fact that Jinder was a jobber beforehand and WWE's move seems like one of the worst bussiness desicions ever in the history of bussiness desicions. Another question I have is this. Okay WWE, you want India. Then why didn't you build up Jinder Mahal as a foreign sympathetic face? You know, send a message out there for once. A message from 2017 and not from the 60s. Tell the crowd how not all foreigners are bad, some are good and they fight each and everyday to survive in a foreign country. Doing their jobs. Having a family. Chasing the "American Dream". Wouldn't that be the recipe to make Indian fans to tune in? Wouldn't they want to tune in to see what their underdog hero does? They would. He could be something like an Indian Daniel Bryan. A hero to all the foreign people in the US and a hero to WWE's entire International market. Fighting racism, fighting discrimination at the land of opportunity, Smackdown! It's the perfect story! And he does so honorably. Not by cheating. Then you could have him fight foreign wrestlers that are heels, like Khali or Rusev or Owens. Mahal would believe that he can succeed without having to resort to the ways of those heels, that he could do it with honor. These heels would believe that the US sucks and blah, blah, but Mahal no, he would fight for his dreams and he would know that every country in the world is equal. Positive publicity through anti-racist messages? Check. Indians have a hero to tune in and watch? Check. Minorities have a hero to tune in and watch that doesn't support hate, but instead is a fighting underdog? Check. Message for International peace? Check. How can WWE not see the real money and the real publicity here? Why does Vince still thinks that the international market he so much likes to conquer, want to see the good ol' american hero beat the bad ol' foreigner for the 85867 time? And why in the world would he think that a HEEL like Jinder, could attract a market?