The Federline thing is just for media attention really....it's the only reason you would try to bring a guy in from Hollywood to work with a wrestler. It's all for the media. Actually at work today, this kid I work with was sayin to watch wrestling on New Years Day to watch Kevin Federline get his ass whipped by "that jacked up wrestling guy John Cena". So apparently, they're doin that right.
It's not good wrestling.....but it's a publicity stunt. I guess he's just trying a shitload of things out.....seeing what works and what doesn't. It's actually reminiscent to the WWF of the mid 90s....you may see some things you're gonna like, you may not. Some things are gonna work out well, others aren't gonna work so well.
They're good enough that they can afford to take chances like that. That kind of risk-taking really goes all the way back to the first Wrestlemania for Vince McMahon...it could have been a huge success(which it was) or it could have been a huge failure. He was the guy that would try it though and had the resources to do so. Vince has been doing it for his entire run as the Head Honcho, it's what made him what he is today and that kind of mentality from Vince is what made the wrestling industry in general what it is today.
As far as i'm concerned, he can keep doing what he's doing. We're gonna see things we like and we're gonna see things we don't like....but as long as the WWE has an audience, they're good.