I do believe up until mid 2011 the "Target audience" was for kids 6-11. However lately with a little more promo freedom for certain stars VKM has learned for PG he must have a balance that sways just slightly for the mature audience. I think we all can agree the "Attitude" will never come back and I am cool with that seeing alot of the stuff was way over the top compared to WCW. PG was implemented back in the WWE for two reasons: No competition within their own industry and with a sluggish economy more family friendly sponsors to cover costs for weekly programming and PPV Set costs. Its very simple the way VKM thinks. Under TV-14 most of that stuff he may have cringed over but merchandise,ppv sales, and viewership was way up. Same thing with todays programming if people keep watching what they think is crap he will continue to produce it until further notice.