Hi everyone. I was reading the news about WWE profits and PPV buyrates going down again for the last quarter. There was a historical low of the buyrate of Fatal Four Way PPV, second lowest in history. Also the quarterly profits (not only the buyrates) were down from last year. Considering that last years economic climate was worse than today, and the company's profits were already low back then, it makes this news even more interesting. It got to a point where WWE started making polls in their official website to find out if viewers were watching in groups (as a reason to the low buyrates)
I know most of us would like to go back to Attitude Era, but there was always a point that WWE was selling great amount of merchandise to kids. Since the profits are getting lower each year, would turning back to Attitude Era be more profitable? Would this increase the buyrates of PPV's and maybe even the ratings, which in turn may cause higher profits then historical lows? Or is it just because of bad storylines, not because WWE is PG?
I know most of us would like to go back to Attitude Era, but there was always a point that WWE was selling great amount of merchandise to kids. Since the profits are getting lower each year, would turning back to Attitude Era be more profitable? Would this increase the buyrates of PPV's and maybe even the ratings, which in turn may cause higher profits then historical lows? Or is it just because of bad storylines, not because WWE is PG?