I don't think Goldberg's ring work is what did him in.
That's not what I was saying, I was saying that eventually you HAVE to work longer than 2 minute squash matches and you HAVE to actually feud with people employed on the main roster who might show for a second that there's doubt as to whether the monster can actually lose. That's what happened with Goldberg, they had him squash jobbers for 6 months to a year and then when that ran it's course they realized they had to start booking him into actual feuds and actually have him wrestle 10 minute plus matches. You can't just have a guy squash midcarders and jobbers for his entire career, WCW didn't make any money off of Goldberg until they actually had him mix it up with legit roster members that the fans cared about like DDP or the nWo.
I just don't see the fans caring about a Ryback feud. At all. Goldberg's whole streak and domination act was fresh and new when it happened. Now? It's beyond old and cliched, hence the constant "Goldberg!" chants at Ryback. That's not a positive chant by the way. Ryback comes off as being from an era past, and that shit doesn't work anymore.