If WWE are going to keep it, MAKE ECW MORE EXTREME!
These are all storyline suggestions.
Turn Cena heel:
Return to his pre world heavyweight gimmick,put him in a stable with wrestlers such as mark henry, cryme tyme,chuck palumbo,and ron killings to create a thug/ganster stable. Have Cena take the title from triple h in a heel manner. Ron Killings rivalry with Shawn Michaels, ending with Killings running down HBK. QUE DX RETURN, but with X-PAC and a new face to DGeneration X. Add in a scoop of attitude era attitude, throw in a Shane Mchmahon twist somewhere and you got yourself a half decent rivalry!
Rated RKo vs Undertaker and Kane for WWE tag team championships prompting such meaning needed back to the tag team titles
Umaga vs Undertaker
A possible hardy vs hardy fued would be interesting, a heel matt hardy jealous of jeff always being in the limelight storyline would work. Possible legendary TLC matches could happen
Ken Kennedy vs JBl(both decent brawlers)
Ken Kennedy vs Randy Orton
and eventually Kennedy vs Mchmahon (but don't milk it too soon)
RVD vs Kane fued for ECW title:
Make kane a heel as i feel that without his mask is when he is most entertaining. Rob Van Dam wins prompting kane to move back to smackdown in to a serious World Heavyweight contender situation where he belongs
ECW fueds such as
John morrison vs RVD
Tommy Dreamer vs a drafted Finlay
Big Daddy V vs a returning Sabu
Gangrel vs Kevin Thorn (vampire gimmick),
would all be sweet so long as there are plenty of extreme rules matches thrown in along the way
More rivalry suggestions i know but i think these kind of matches and rivalries would really boast ratings and get true wrestling fans on better terms with the WWE. Impressive for a first post or what?