Man, you guys are ridiculous. Did you ever stop to think that it doesn't matter what your personal opinions are in regards to enjoying him more as a heel? Have you ever seen him as a babyface? Do you know if he'll be a better babyface than heel? No, you don't. So why are you all bitching? Especially because the guy has been floating around in limbo between two different shows as a failed heel character. It's time for a change with this guy. If the past few years as a heel haven't been working for him, the guy needs a character overhaul, period. Fact of the matter is that he's not drawing anyone, he's not improving as a heel, and he's not going anywhere, yet he's still collecting a paycheck. The guy needs to earn his money and start to draw people before he's future endeavored. This face turn is the WWE giving him a chance to shine. You should all give him a chance, too.
Who knows... his babyface character might be more suitable for him. After all, when he tries, he can be a very funny guy. His dancing segment was hilarious. That shows us that he has a personality and is capable of complimenting Santino's style of comedic wrestling.
Try to look at the BIG picture before you judge this decision. The selfish IWC needs to wake up and realize that Kozlov is terribly stale and really needed this.
Just like with every other new idea that the WWE throws at us, be a little patient and at least give the guy a fucking chance before you all shit on the WWE for making this change.