I do believe it's stupid the WWE has to blur out anything with the WWF logo on, from 10 years ago. However I understand the need of it. They could easily be sued by the World Wildlife Fund if they knowingly published anything with the initials on. They do it to protect themselves, and McMahon would be stupid not to do that.
WWE will never be able to 'buy' the name WWF, or indeed convince anyone they deserve the name. Here's why. In the public view of things the WWF is a non-profiltable charity, organised to help animals at no personal gain to the volunteers. The WWE is a fake sport which promotes violence amongst youngsters and has a number of 'taboo' storylines.
What annoys me is people who still call the WWE, WWF. Sorry, it just gets to me. It's been well over 5 years that it changed, and the initials WWF are seen nowhere on anything from the WWE. Hell, I even owned a "Get the F out" T-shirt. But people still say WWF. No matter how many times I tell them it's changed. Even explain why.
And whenever somene says WWF, I automaically think of wrestling, not some animal charity with a panda as a logo. Ask most people what the WWF stands for, and wrestling will be mentioned. I don't think that's going to be changed for a long time.
That all being said, I don't think the WWE should change their name at all again. WWE is a good name. I don't think it sounds better than WWF, but I think people have gotten used to it being WWE and there is no need for another change. How hard would that be? Everything would have to be changed. The only way I can see it changing is if another lawsuit comes out, which I doubt as I don't believe any other company has the initials.