Last year for me it was all about Sting vs Taker. When it became certain that HHH was the man taking on Taker I wasn't so excited about it. The match turned out to be great though.
This year I wanted to see Taker fight a younger up and coming guy and was like meh when it became apparent that HHH was going to take on Taker back to back years. However their promo on Raw this past week was excellent, excellent. The whole "I'm not going to fight you", "I guess Shawn was always better", the attitude era references, the intensity, the Hell in the Cell stipulation. the Metalica music, I would be lying if this combination of stimuli hasn't gotten me pumped for the match.
I like be all end situations. I like let's leave it all hanging out and extreme now or never situations. And these two guys raised the stakes as high they can go. Two of the biggest names of past left in the WWE, in the premere event of the year, potentially a last hurrah for both of them, in the most dangerous match in wrestling. It has all the elements to quite possibly be the most brutal match in WWE history.