So the question at hand is about prestige and length of the title reigns, I say yay, Dave says nay. Well I'm right.
This is really simple here actually, let's just give a for instance. Let's say we have John Cena as the champion today, he gets put in a match with Randy Orton and loses the title. They trade it back and forth every month or so for about 3 PPVs and we'll say Orton walks away with the title, then Orton goes on to feud with Sheamus and they trade the title. Sheamus walks away with the title and then feuds with Edge and ect. ect. What this creates is parody in the WWE. Meaning everyone is on the same level. So if all these guys are on the same level as the champion then what prestige is there? What it means to be the champion is to be the best in the company. Short reigns create this. A short reign shows that no one is the best and that hurts the prestige.
On the flip side we can look at a long reign. A fighting champion is what's desired and that's what longer reigns create. If AJ Styles holds the TNA strap for 8 monthes and is defending it at every PPV it shows he's the best in the company and it really puts the next guy over that beats him. This is what happened back in the Hulkamania Era, Hulk would have long reigns and when someone beat him for the belt it was a huge deal, this was back when the champion was the clear cut best in the company and the belt was the highest honor.
So yes, a longer championship reign helps the prestige of the title.
See, all of this would be completely correct if it wasnt so completely wrong.
Championship are completely independent of everyone until they are won. Even then they are tools to help that person to get over.
Let me put it to you like this. Before TLC last year, we had only heard of Sheamus as the person who won a battle royal to make the main event at a PPV. Sure, he had retired a lame Jamie Noble but that isnt really anything to hang your hat on. At this point, he was not the most prestigious person in the WWE. There was so many more prestigious people ahead of him in the queue to be WWE Champion. Yet, he won the match and was given the opportunity.
When it rolled around to TLC last year, he won the Championship on, what many say, was a mistake. He won the Championship when John Cena basically fell through the table below the turnbuckle. Does this mean that Sheamus was a more credible Champion that John Cena? Did this win make the belt all the more prestigious? No! It didnt. At the end of the day, the Championship had changed hands by way of a mistake and the people knew it. Did they count Sheamus as being a prestigious Champion because of it? I certainly, didnt.
What I am getting at here is that the events that unfold when a Champion is in possession of a Championship is far more important than how long he holds it for.
Do you remember when Edge performed with La Familia with Curt Hawkins and Zack Ryder? The World Heavyweight Championship changed hand because of the sly tricks of Edge. Not only did he use decoys to win the Championship
He also hit the Undertaker with a chair twice before stealing his cover on Batista. The fact of the matter is that this win will always plague his tenure as Champion. He was seen as The Ultimate Opportunist and thus he never defended or won the Championship fairly. He was Champion on and off for the next year or so. However, his antics always caught up with him and he was never seen a prestigious Champion by any means.
When you compare that to the relative short reign of Goldberg and the World Heavyweight Championship, how can you possibly say that the length of the reigns meant anything? Edge cheated his way to almost every single win he achieved and has held the World Heavyweight Championship longer than Goldberg has. Edge stands at 295 days as World Heavyweight Champion and Goldberg has 174. Did this mean that Edge was more prestigious Champion? Absolutely not!
At the end of the day, length of any reigns means nothing. Rather, it is what you did with that reign that the fans will remember. People will always remember how dominant Goldberg was in WCW. People might not remember how lucky Edge got consistently and that is the telling factor.