Their goal at the moment and hope is to capture the fans when they are kids ... and keep them as fans as they grow older.
To a degree, I think that formula worked during the Hogan Era and into the Attitude Era for me, because of obvious reasons. The Hogan Era was a PG audience, and as I myself grew older ... the WWE product changed to a product that was more geared towards older teens and adults. That was what kept me on board as a fan, in this product life cycle. The product matured and became more adult-oriented, as I became older.
And now today, we are turning the clock back and gearing all 3 television programs for kids. And I am under the impression that instead of altering the product in another couple years to go back to being adult-oriented, that they expect today's product to appeal to all audiences, and clearly it does not, hence why they've lost millions of viewers.
The only clear choice for them to maintain a gradual process of keeping their fans (and their parents) happy as they get older is, like we have been harping on in the other threads.
1) Have one show geared for kids/family ... and that is Smackdown.
2) Then, as the Child matures, then they can watch Raw.
3) As they grow into adults, then there is ECW.
That way, you have something for all ages, so you can keep that one child as a fan, all the way through adult-hood. And plus, the formula is a constant cycle that is always in motion. That avoids the shock of having a certain type of product, and then completely altering the entire product every so many years, thus upsetting and losing fans, to the extent we've seen in the past two years. Having a loss of millions of viewers is nothing to sneeze at.
But this concept makes so much more sense than what they are doing now, and is more likely to maintain that child as an adult, unlike what they are attempting to do, today.
Furthermore, as you grow older and if you still want to watch a PG product, because that is your preference, than that option is still there for you, because Smackdown will always be around for you. But if you want to watch a program that creatively pushes the envelope more in its storylines, then you have the OPTION of switching to Raw. Key word there being OPTION. Today, if you want to watch a wrestling product for adults, you DON'T have the OPTION of watching anything else, since their entire product is intended to be suited for a Family Audience. What a number of us proposing with this concept, solves that problem by offering the viewer more choices to keep them happy.