he doesnt! he tries to be the rock but he just says the same boring unorginal stuff everytime. Hes not funny, hes not witty, and he damn sure aint clever. He is wayyyy too over the top on the mic, he has that dumb blank look on his face, and his face swells up and goes purple like a fooking gooseberry or something. You want to see someone good on the mic look at Christian cage for TNA, if your 1 of these 'die-hard' WWE fans then look at Edge or some past videos of the rock and compare them. Cena has no charisma what so ever, he gets accross because hes 'nice' to the fans, which is why about 75% of the people who cheer him are kids under 14 or their parents. The rest are just insecure bastards who cant take a heel who dises them.