John Cena sucks sweaty donkey balls at the things he should be good at. I'm not even hating, it's on tape. Show me one great promo, show me one great match that wasn't good because of his opponent who sold his ass for him, show me another great match which told a compelling story, show me his latest interesting storyline. Those are the things that make a great professional wrestler. Headbands, flashy clothes, crappy catchphrases and plastic accessories do not. Sad, but true.
I made that one change to your quote, because a lot of what you said applies to the early days of John Cena. His rapper gimmick wasn't ever going to last long term. He had crappy catchphrases, the armbands, the clothes, the foam hands. His wrestling ability is constantly in doubt, he can't act very well, and his promos have been more or less the same for years now.
Cena's a lot like Ryder in those regards, but here's the thing a lot of people seem to be missing with Ryder. They've taken him and made him into a HOT
midcarder. Zack Ryder, Long Island Iced Z, will never be World/WWE champion, not with that gimmick, not while McMahon draws breath. Jack Swagger would be a 5 time Champ before Ryder sniffs a Heavyweight Title. The IWC seems to think the midcard is purgatory, but for a guy like Ryder, it's where he belongs. If Cena was Ryder's size or had Ryder's gimmick he'd have been dangerously close to the Future Endeavored line too. But Cena's got the look, yes, but he had to work just as hard, hell even harder, than Ryder to get where he is now. The Miz fits the same mold, another guy who wouldn't have gone anywhere if he didn't go the extra mile. The Miz might even be the better comparison since he doesn't have the McMahon main event look and he was respected about as much as Edgehead Ryder in his early days.
As for a match with a compelling story, and interesting storylines overall? That's 95% on WWE Creative. Honestly, in my opinion, Ryder's struggle to get on RAW on a regular basis, remove the comedy jobber/future endeavored chip off his shoulder, and finally capture a real single's title WAS the most interesting storyline at the time it was happening. Though, WWE's shoddy writing in general these days is a major reason for that.
People don't support Cody and Ziggles? They're heels, the crowd isn't supposed to. The IWC is all over them like 12 year old girls at a Bieber concert though. And it's obvious to people that WWE knows that they're both great talents, so what do Ziggler and Rhodes need Ryder-type support for? They're already on their way.
The people flocked to Ryder for a few simple reasons; 1) The YouTube videos endeared him to people, they had character and they're funny enough. 2) The perception that Ryder was being held back by the WWE deliberately. These two things combine and you've got a snowball of support starting on the internet.
The internet is a fickle thing, soon as something's mainstream, they'll have their hipster glasses on and act like they've hated it the whole time. So Ryder won't last too long in the spotlights, not without changes to his characters or support from creative. But he doesn't have to. He's the hot hand now, you should always play your hot hand. WWE isn't that dumb. I'm sure most of creative and VKM think Ryder's an even bigger joke than you do, but it's a business.
Which takes us to the biggest reason your post sucks sweaty donkey balls; Zack Ryder is currently one of the top ten best at the ONLY thing he's supposed to do.
Make.
Money.
Wrestlezone reported in early October that Ryder's in the top ten for merchandise sales. If Ryder's even more over now than he was then, then it is obvious that Ryder makes the WWE money.
So, while we can both agree that Ryder is a flash in the pan, or list our personal dislikes about anything Ryder does, this isn't a real sport and Ryder isn't Tim Tebow. Tebow's a pretty similar guy to Ryder when you get down to it. (though I think Ryder is better in the ring than Tebow is on the field) However, Tim Tebow can't keep being a terrible quarterback and win games like he was doing, but Ryder can be a 'terrible' act and keep making the WWE serious money. John Cena can be boring and predictable in many fan's eyes, he can have his crappy catchphrases, be subpar in the ring, have brightly colored shirts and armbands, and big foam hands, but he's the one that takes in the most cash at the end of the day. And that's all that really matters to the WWE.
Could the WWE do better than Ryder, Miz, or even Cena? Sure, but the WWE doesn't have to, and that's an entirely different topic.
Ryder's made himself into a solid midcarder, and that's respectable. The overreactions in this thread, not so much.