Cole is seriously a huge mark for himself! I've never heard anyone who's worked with him EVER say a kind thing about him, he's basically another one of "those guys" who have the look and the voice, but hardly know a damn thing about wrestling. Basically he's in the mold of Craig DeGeorge, Sean Mooney, Todd Pettingill, and even Tony Schiavone (who I didn't mind at times, at least he seemed to know a thing or two), of guys who look and sound good on TV, but really do they know what they're talking about. Most of the guys I've named seem ashamed they worked in pro wrestling!! Even Schiavone who did it for nearly 20 years!!
From the get go he was ANNOYING, after only being in the wrestling business for over a year, he took over for JR in late '98 when JR suffered another bout of Bells Pallsey. He was just all over the place, contradictory, and Lawler was seemingly carrying him. Kevin Kelly at the time wasn't "great", but he would've been a better fit to call Raw or the PPV's at that time.
Cole got "decent" as time went on, and he was tollerable on Smackdown for several years with Tazz or JBL. But you'd think after announcing in the business for 14 years, he'd be better than he is. The problem is I think he truly believes his own hype and the things he says. Remember when R-Truth mistakenly said Green Bay when they were in Milwaukee?? Cole starts leading the chant of Milwaukee, with the camera constantly on him, and jumping up and down, and YELLING throughout the entire match about Truth's mistake, and Lawler looked and sounded very annoyed.
And that's another thing too, when he's striaght up calling a match, his voice sounds fine, but when he raises his voice he sounds like an early-teens kid getting upset because he's trying hard to make a point.
His heel schtick suited NXT, but when it spilled over to Raw, it was disasterous, he never puts over talent, basically is the Doctor Hibbert of wrestling and laughs at the most idiotic points of promos, says things during promos which had seemingly stopped over the years, outright buries certain wrestlers, and it's always the same ones.
See believe it or not, there is an art to being a heel commentator, and while Bobby Heenan or Jesse Venture or Lawler even would crack jokes and make the odd snide remark about the babyfaces, they never buried them, and would often put over there taletns. The only one Lawler usually tried to bury is Bret Hart, which is reasonable because of how heated there feud was. CM Punk showed how a HEEL commentator should work late last year. He was on the ball, always knew what was going on, knows his wrestling, he's witty, funny, and never tries to mark out for himself or make himself the focal point of what's going on. Cole does NONE of that.
I have to give JR credit last night, for keeping his cool for the most part and trying to focus on what was going on!!
SIDENOTE: Adamle was also furhter proof of my earlier point of "those guys", you still see that today with the likes of Scott Stanford, who Punk totally embarassed on a few episodes of Superstars!