The Dragon Saga
Whale in a Teardrop
Meltzer's breakdown, if anything it takes a lot of pressure people might put onto Lucha Underground off.
AAA's Lucha Underground series debuted on 29/10 on the El Rey Network to an audience of 18,000 viewers. El Rey's management were expecting more along the region of 25,000 - 30,000 viewers with the hardcore wrestling audience dying for an alternative. They didn't think anymore then that would tune in. Disappointed with the viewership they feel that through word of mouth tonight's second episode should do much better. Lucha Underground also aired on Spanish-language channel UniMas on Saturday at 4pm EST. The Spanish version likely drew more, but Lucha Underground's goal is to succeed in America through El Rey, not UniMas. The show gained a lot of praise for its movie-like production, backstage segments, set deign and feel. Mark Burnett is the investor behind the series. AAA are contributing funds but not as much as Burnett. Roughly $2million went into getting the first round of episodes taped. They've already paid most of the talent for the first series, which will last 39 episodes.
I've seen a lot of people react to the number like it's a poor start. Many feel that the El Rey Network has a lot of coverage in the US and that Lucha would be matching TNA for ratings. This was never and will probably not be the case. The El Rey Network is still considered a start-up and is only available on certain satellite and cable providers. The promotion for Lucha Underground was done almost completely online. They've but an emphasis on word of mouth. I never saw a single advertisement off the El Rey Network for the show and until a couple of weeks ago I didn't even know I had the channel. Other then 'From Dusk Till' Dawn' an El Rey original series, LU was the most watched show on the network. Tonight it will air for four hours in a five hour period, they're repeating last weeks episode before tonights.
From a technical standpoint the show is in a position much like Ring of Honor's original series ROH on HDNet. When ROH on NDNet began airing it received rave reviews. Its original timeslot was 8pm on Saturday nights but it received such good reviews that HDNet officials moved it to 10pm EST on Monday's so it could start right after Raw on USA. I often refer to the show as the best wrestling show nobody ever saw. HDNet, now AXS TV, was a network with about the same range as El Rey only it had no audience to appeal to. It tried being a pop culture station but never took off. El Rey is appealing to a Latin fanbase who are supposed to grasp onto LU and be hooked. The wrestling on last weeks show wasn't anything special, the main event was good but having seen Ricochet (Prince Puma) in Dragon Gate all year I think he could have done much better.
LU isn't intended to compete with anybody. Realistically who can it compete with? It can't compete with any WWE programming, on or off the network. While TNA's future is still in the air they won't draw even half of what TNA gets for Impact, maybe that could better TNA's pitch to networks. ROH has a broader market range and airs on syndicated TV, I'd say more then 18,000 people watch ROH on their website every week. Championship Wresting from Hollywood also tapes in Los Angeles but it's not competition. LU can't compete with anybody and it shouldn't have to. Their first goal should be to get people interest and put out a quality product. The people behind it, Mark Burnett and Chris DeJoseph see it as a long-term project, is long-term 39 episodes? 39 episodes is 39 weeks on TV. By the end of the first series we should know where LU is going.