In another thread, someone pointed out that since Burchill is not even close to being a main-eventer, this feud is bringing down Kennedy. When he retired Regal, I expected Kennedy to be placed right into the WWE title picture, as he was massively over with the crowd. Now, he is opening matches on raw. He needs to move past this feud. I would place him in a feud with JBL to help rise him up, and then Regal when he returns. But Burchill is good, but too low for him. I am happy, however, to see Burchill being used.