This is the best thing WWE has done for the Intercontinental Championship in ages and it delighted me to witness credibility restored to a championship that was only straped around Jeff Hardy's waist, not being defended or contested or anything. And as that belt is possessed by Chris Jericho at this time, my expectations are to see it defended on a regular basis, whether on RAW or a PPV, bring it back to life, build it up and then you have the up and comers come around and win the championship like Mr. Kennedy, maybe even Cody Rhodes soon because I see big things for him soon, and others. Even an idea here, if anyone wins the championship from this day forward, they automatically gain a contender's spot for the WWE Championship. Things like that could restore it's value and make people have high regards for the championship again.
Now, as for the material benefiting Jericho. Well what I perceive is that it really rallied the fans behind Jericho, who looked to somewhat be turning heel in my eyes after Jeff Hardy gave him the "Twist of Fate" on his Highlight Reel show. And who gives if Jeff Hardy lost the belt because he failed the drug test, his business for making such a stupid mistake, all respect to him though because I want him to finally mount the WWE but if he's gonna screw around, he's to blame for his own misfortunate. Back to Y2J, Y2J is deserving of that championship and more, and now perhaps, he and the belt will assist one another in becoming huge again and will catapult Jericho back up into the main event card status, where he belongs.
The problem certainly is that they seem to not know what to do with Jericho because he'd recently returned, had some ring rust and felt he wouldn't be ready to run with the primary belt, so he didn't beat Orton. Instead, they threw him into a pointless feud with JBL, it didn't really work. And so now, Jericho was just floating above sea level. Well, the IC Championship I believe just pushed him some distance. Yeah he won it seven times, what's so wrong in him winning it again? Run with it Jericho, set some standard for it!