They are going off of the original origin of Iron Man. So not the Crappy Ultimates origin. Hopefully they make him the raging Alchoholic and Womaniser that fans of Iron Man all know and love. If you like Iron Man read the stuff post-Captain Amerca's death. With the exception of Thor v3 #3. There is a article that Im going to post in Chit Chat that goes into a great Psychological Overview of Iron Man and Comics in General.
I'll admit the Ultimate Origin was crappy, but wasn't that version penned by someone else other than Mark Millar? Out of my entire Marvel collection (like twenty graphic novels), I'm disgusted in the lack of quality of anything not written by Mark Millar. I can't believe I actually bought Civil War: Spider-Man, what a hunk of shit! Millar even makes Spider-Man seem gritty and cool in Marvel Knights for fuck's sake! I love Ultimates Iron Man. Ultimate Iron Man? Not so much. I know it's technically the same guy, but Millar writes him so much better. The reinvention of Thor as a political activist/hippy/mental patient was genius, in my opinion. He needs to be a drunk though, I agree. That's the sort of stuff you don't screw with. Getting a little off-topic...