I voted Hogan, and after reading the posts some convinced me Sammartino was the guy. In the end though I still have to vote Hogan with Sammartino a very very very close second. Hogan reinvented what wrestling was. Hogan was a brand. I remember Begging my parents to buy me a Hulkamania workout set. At 7 years old I was doing Hogan's workout every morning? I know Austin Is ahead of Hogan in merch sales, but damn i would like to see those numbers because the Hogan name sold a lot of stuff. Sammartino was also a household name as well, and he laid the groundwork for Hogan, but Hogan took it and made it the global success that it came to be.