I dunno, it's cheaper than the PS3 was at launch and it's comparable to the top end 360 at launch too. I think it's not a competitive pricing but it's not the "hurr durr let's charge eleventy billion dollars for it" mentality that crippled the early days of the PS3, incidentally it's also $100 MORE than most predictions I saw from analysts before the actual announcement. Sony could become a BIG winner in the next few hours.