Yes they have ruined him. I said a few months ago on another forum that WWe should have put the strap on him after the royal rumble. But look at him now? I don't understand how he can't even be considered for the number 1 contenders match but rey mysterio can. WWE first ruined shelton benjamin and MVP. Then they ruined Carlito and Kaval. Then they ruined Ted dibase and Drew mcintyre. Now they have ruined Dolph Ziggler and Jack Swagger. But this is what WWE does isn't it? They ruin there young talent now and take the title off guys who deserve it. They are too consumed with the notion of established guys must have the title 24/7. They are pushing R truth right now but he will be the next one to be dumped in the back. Has anyone seen Evan Bourne? Tyson Kidd? Anyone from the Nexus? Scarred writers= Stale product and that is exactly what is going on now in the wwe. When Jericho won the heavyweight title NO ONE SAW THAT COMING. The writers weren't scarred then because they knew that in the long run putting the strap on him right then and there, especially over the Rock and Austin would put him over for years. They did the same thing with Brock Lesnar. Why can't they do that with Ziggler? Dolph Ziggler was with the "orginal" micheal cole. Someone who got a crap load of heat without being in the ring (vicki Guerrero). He "won the title" and lost it within 24 hrs....hmm...does that sound familiar? I think Christian thinks so. Now he is getting to the point where Benjamin, MVP and carlito were before they had enough, designated midcarder/jobber. Damn shame its happening but it is but he shouldn't be surprised. He was in the Sprit Squad...he can always go talk to Kenny to see how he should deal with it.
WWE didn't ruin any of the guys you mentioned.
MVP - Left on his own, ironically his final match was a Title Match, ANOTHER attempt at WWE trying to help him rise up.
Carlito - Had just gotten back together with Primo and Ted DiBiase, fucked himself over with The Wellness Policy & got fired.
Benjamin - Bland as fuck on the mic. Was never going to go anywhere without mic skills.
Kaval - Couldn't handle the schedule & left.
McIntyre - Completely uninteresting. Ok on the mic & in the ring, but noone gives a shit about him.
DiBiase - Boring as shit. He's trying to live off his dad's gimmick and it isn't working at all.
Swagger - World Title Reign didn't work out so they had to put him back in the midcard. It's not like he's irrelevent right now.
Ziggler - Still winning matches and showing he's still dominant in the ring atleast.
As for people like Nexus, Bourne, Tyson ect., well there are these people called jobber's who are used to make others look more impressive in the ring between fueds and during fueds. Either that or they have matches on Superstars. Sorry to break it to ya...
WWE's always putting the title on established guys 24/7? Like last year after we had Rey as champ, Swagger as champ, Kane as champ, Christian as champ, and Ziggler as champ, Edge as champ, with people like Del Rio, Punk, & Taker challenging before we just got back to Orton after he hadn't had a title for about 7 months? While on Raw We've had Sheamus(who's already getting a slight push on SD! since last week), Miz, & Orton as champ before getting back to Cena with people like Jericho, Barrett, & Morrison challenging before getting back to Cena after 10 months.