If you don't remember, in the first two months of the year, Dolph Ziggler was feuding for the World Heavyweight Championship against Edge. He was main eventing Smackdown after Smackdown against Edge. Ziggler proceeded to actually win the World Heavyweight Championship away from Edge, although in a very contreversial manner. What happened was that Vickie Guerrero stripped Edge of the title and awarded it to Dolph Ziggler. At this point, I was marking out. But starting right after the title correlation, the WWE began making multiple booking mistakes that has led Ziggler from the main event on Smackdown back to the mid card on Raw. I will list these mistakes in order and tell you what could've happened if they hadn't occured.
Edge won the title back at the end of that Smackdown episode
Seriously? You build a guy up to the main event, and you give him a 20 minute reign with his first World Heavyweight Championship? If this hadn't occured, Dolph Ziggler could've still lost the title at Elimination Chamber, which was two days afterwords. Then he could've been put in the main event of Wrestlemania in a triple threat against Del Rio and Edge. While this wouldn't the right approach in my opinion, it could've happened.
Teddy Long fired Dolph off of Smackdown
This was a big mistake. Dolph gets fired off of Smackdown, and is put on Raw. This could've been a good idea, but they didn't have anything for Dolph on Raw to do.
Dolph Ziggler's feud with Morrison was discontinued
Things looked good for Ziggler when he first got to Raw. He looked like he was the biggest upper-card heel on the show, the equivalent to John Morrison in card placement. For this reason, Dolph Ziggler and John Morrison began feuding. I thought that this feud would be great, even though they'd had a very tainted match at Wrestlemania that featured Snooki. I wouldn't call that a bad thing though. What I would call a mistake is that 2 weeks after Wrestlemania, these two simply quit feuding.
Creative Raped Ziggler's Look and Gimmick
They dyed his blonde hair brown, and they cut it. Also, they changed his gimmick from "cocky, arrogant, beach blonde that acts perfect" to "serious Mr. Generic". This right here, is the worst mistake WWE made, and since then he's been on recovery mode. I think that dyeing his hair was where they went wrong.
Thoughts?
Edge won the title back at the end of that Smackdown episode
Seriously? You build a guy up to the main event, and you give him a 20 minute reign with his first World Heavyweight Championship? If this hadn't occured, Dolph Ziggler could've still lost the title at Elimination Chamber, which was two days afterwords. Then he could've been put in the main event of Wrestlemania in a triple threat against Del Rio and Edge. While this wouldn't the right approach in my opinion, it could've happened.
Teddy Long fired Dolph off of Smackdown
This was a big mistake. Dolph gets fired off of Smackdown, and is put on Raw. This could've been a good idea, but they didn't have anything for Dolph on Raw to do.
Dolph Ziggler's feud with Morrison was discontinued
Things looked good for Ziggler when he first got to Raw. He looked like he was the biggest upper-card heel on the show, the equivalent to John Morrison in card placement. For this reason, Dolph Ziggler and John Morrison began feuding. I thought that this feud would be great, even though they'd had a very tainted match at Wrestlemania that featured Snooki. I wouldn't call that a bad thing though. What I would call a mistake is that 2 weeks after Wrestlemania, these two simply quit feuding.
Creative Raped Ziggler's Look and Gimmick

They dyed his blonde hair brown, and they cut it. Also, they changed his gimmick from "cocky, arrogant, beach blonde that acts perfect" to "serious Mr. Generic". This right here, is the worst mistake WWE made, and since then he's been on recovery mode. I think that dyeing his hair was where they went wrong.
Thoughts?