I genuinely believe LOSING when cashing in Money in the Bank could've done a world of good for several superstars. I also feel that it should happen very soon with another, and it gives the opportunity for some real character development, rather than putting a belt on someone with no one giving two shits. For example:
Jack Swagger: Swags was a mid-card talent. With little to no build, other than winning a qualifier in his hometown, he gets Money in the Bank thrown on him. Then Jericho/Edge had the championship factor removed from their feud and the belt was instantly pinned on Swagger. He proceeded to have an incredibly uneventful reign and because of the horrible booking going into his championship win, he's in the same place now, 2+ years later, as he was prior to winning the belt. Mid-card obscurity.
The Miz: Miz is also in a very similar situation. Provided, some heat backstage for dropping a certain miscreant on his head and current movie role are keeping him out of the picture; The Miz didn't benefit much from Money in the Bank. Sure, The Miz won the WWE Championship from Randy Orton, held the belt for 5+ months and even Main Evented WrestleMania, but if you ask any casual fan what that card was about, they'll say Cena and Rock. The only reason The Miz was in the main event was because he was in the right place at the right time.
The Miz even won at WrestleMania, and isn't considered a viable top heel by many casual fans, more so than he's just an annoying prick who they don't like seeing on TV. The Miz and Jack Swagger are two who have tapered off horribly since their Money in the Bank runs. Even Alberto Del Rio has, but he's got a political ace in his pocket that's continuing a push in a long flat-lined character. If your fucking ring announcer is more entertaining, and more over than you, there's a problem.
Why LOSING Money in the Bank can be BENEFICIAL: Let's say you give Money in the Bank to someone like The Miz, just for example. He's seen as an overly cheesy character. And honestly, his lack of intensity is what ruins him for me. I was a big Miz fan UNTIL he started getting pushed. Call me a ****** hipster, but I loved him as the Host of SmackDown and I loved the Chick Magnet. But ever since his US Title run and the IWC kind of decided they didn't hate him, I've hated him. Once again, call me a ****** hipster, I'm cool with it..
The Miz just doesn't look like he has the ability to be a top heel in my opinion. However, he LOOKS like a babyface in my eyes. He's not a bad heel when all is said and done, but if you take away Rock/Cena, he's never going to be the WrestleMania main event talent. I'm also convinced that Vince was just into pushing the whole 'self-made man' type success story of someone who shouldn't have been there. Regardless. I think winning Money in the Bank this year, but FAILING to capture a championship could do The Miz a world of good. Here's why.
1. Reintroduced to Main Event scene: Let's face it, the Main Event championship scene has changed drastically since The Miz had the title. In fact, I think the only reason Miz had the strap to begin with was the company was trying to get away form the endless Orton/Cena brigade. John Cena's been out of the title picture for quite some time. Orton's not in the picture right now. CM Punk's the #2 name in the company. Sheamus is a babyface. Cody Rhodes is scratching the surface. Christian's made his way into the mix, etc. The Miz has much stiffer competition nowadays, plus, Nexus won't be there to beat someone down for him.
2. Drive: Whether I like the Miz or not, you have to respect his devotion to honing his craft and his lust for success. So I don't doubt that The Miz can make it back to the Main Event scene, however, I genuinely feel his talents would be better suited as a babyface. Perhaps not in the ring, and it would require an adjustment period, but his personality screams babyface. A tweak of the momentum build-up, perhaps another finisher and a solid feud with someone like a Cody Rhodes, could establish him as a viable face. And we all know he has the tools to make it work.
My Idea: Say Miz DOES win Money in the Bank. What I personally would've liked to do was see him be indecisive as to which championship to go for, despite I believe WWE wanting to make the briefcases exclusive to each title. If we get a heel WWE Champion soon, I'd say The Miz should tease a turn with the WWE Champion. Perhaps try to cash in a few times but get the Daniel Bryan ordeal worked up. Cash in, and something thwarts the match and prevents the title from changing hands or the match from happening at all. From there, jump over to Smackdown while some people are peaking interest in you, and go after Sheamus or Orton, whoever is the champion at that point in time.
Why? Because people would have started building a connection and admiration for him taking on a face, and would feel almost stabbed in the back by him placating his old ways and looking for an easy way out. Sheamus nowadays would be perfect for The Miz, because he's a hard-worker in the ring and his gimmick is based essentially off having to be able to out-fight him to beat him. Have The Miz smarmily try to take his belt, and fail. This will give Miz something to be legitimately angry about. This would cause constant outbursts and stuff of the sort, and would make him a first of a kind. A title that would be pinned on him forever. And through that, could go on a spurt of constant disqualifications and be fairly ruthless, subsequently take the easy path to getting reactions. Or. The Miz could lose and constantly demand rematches, Christian esque. He can get somewhat of a Jeff Hardy push. Be constantly in the main event, put on the best matches capable, and have a slowburning face turn. Eventually, have someone, preferably a heel, like I said with Cody Rhodes, take the World Championship from Sheamus, and have The Miz finally take the title from him instead.
That way, you'll have an organic face-turn that won't be forced, and you'll be able to set up the natural feud of Cody Rhodes' moment in the spotlight being taken by a selfish man who hogs the spotlight in The Miz, blah blah blah, the storyline essentially builds itself. Furthermore, I apologize for using The Miz as an example, as I don't want to come off as a big mark for him, because I'm not. I simply couldn't plot out a more in-depth example!
seriously 
