I had high hopes for Sheamus' new heel run, but man I'm having a hard time caring about him winning MITB and his feuds since the return.
I'm a big fan of Sheamus, but I think we're reaching a point, where his character has suffered too much damage in the past. It all goes back to Wrestlemania 28, and the Daniel Bryan squash. Sheamus was supposed to be the face, but WWE horribly underestimated DB's skyrocketing popularity, and it hurt Sheamus. Sure, he had a great match with Bryan at Extreme Rules, and a good match with Big Show at Hell In A Cell, but his run as WHC was forgettable.
On top of that, around this time WWE crossed the overkill line for goofy, comedic bullshit attached to Sheamus' character, with terrible jokes, and cringeworthy folktales. And I'm drawing a blank for the time period, but for some strange reason, Sheamus was stuck in a dead end feud with Cody Rhodes and Sandow for a while.
I believe Sheamus is more entertaining as a heel, but Sheamus needs something big to resurrect his career, because he's more than capable of delivering good matches. Maybe we're reaching a point, where Triple H and Stephanie are seriously considering turning on or giving Seth Rollins the boot, with plans to use Sheamus as his replacement.
Sheamus as The Authority's handpicked guy could be the spark he needs, because he doesn't have enough momentum on his own right now, and I don't see the potential for a big change in the near future. Sheamus can stand in the background as the champion, while Triple H and Stephanie do all the talking, and when you look at the big picture, it's a better fit for him.