Ok, here's the good and bad in all this as far as I'm concerned.
The Good, IMO, is that, of course, it's a celebrity match and a lot people know Maria Menounos which means great publicity for her, more exposure, and more money. Not to mention, Beth & Maria already have had a past altercation (Maria pinned Beth in a match on RAW sometime ago) which sets up a nice backstory should WWE figure it into the angle. Also, she's pretty damn sexy.
The Bad, IMO, is that this is a complete waste of both Beth Phoenix and Eve. This Eve heel turn has been the best thing for the Divas Division in quite some time now, and instead of booking a meaningful match, she's in a celebrity match and as far as Beth goes, the Divas Title won't be on the line.......again. The last time the Women's/Divas Title was defended was at WrestleMania 23.
But then again, I'm going to come to terms with this match and see how they build it up. The only interesting part of this angle is how Beth Phoenix and Eve are as a team. We haven't seen a good heel divas team since Lay-Cool. It's also gonna be interesting to see if they include Zack Ryder, or Miz into this match. Either way, we'll see how the build starts to take form on RAW before I make a final judgment on it. For now, it's just meh to me.
The way this match is setting up, I'm looking at it this way:
WrestleMania 27 - Lay-Cool & Dolph Ziggler vs Trish, Snooki, & John Morrison = WrestleMania 28 - Eve, Beth, & The Miz vs Maria M., Kelly Kelly, & Ryder
I know it's a Divas match now, but things can always change.