I like Rusev. The Rusev Day gimmick is fine, serviceable and all other synonyms of the word adequate. But for some reason, this appears to be insanely over, especially amongst the IWC and I just don't understand why. To me, it just seems they found a random gimmick to tag onto and push it to the moon for no real reason except for the sake of doing it. Its like Titus O'Neil's Oora sound thing randomly got over only for the sake of an in-joke or something. Is there any magic to the Rusev Day gimmick I'm missing, or is it just people taking the piss and supporting it just because? To me, it just seems like any other gimmick on the roster really.