In terms of shock value (I'd rather not include more obvious guys like Morrison or Kingston because they just need that one extra tiny push to being in the main event) I'd say Ted DiBiase. He hasn't held a mid-card title and hasn't had a major singles feud given how ever since he's debuted he's been in a tag team and the biggest feud he and Cody have had was with DX last year, and going back to my point where he hasn't held a mid-card Title, granted its not a given to win a mid-card Title first off before coming Champion (Example; Sheamus) it certainly does help. It helped with Edge, it helped with Punk and it helped with Swagger, Edge obviously being the bigger name out of the three especially when it came to holding Title or Titles before winning the WWE Title whereas Swagger and Punk held the ECW Title, which meant something but not as big or as prestigious as say the Intercontinental Title, a Title Edge held beforehand but still holding the ECW Title is somewhat respectable and everyone who held it had a good run and held their own as Champion. But if DiBiase was all of a sudden given a random push from out of the blue (History lesson; in 2003 following WrestleMania there was a tournament to determine a new number one contender for Brock Lesnar's WWE Championship at Backlash, John Cena won and went onto face Lesnar but of course didn't win) if there was a random Title Tournament, say when Cena has no more challengers if Batista retires sooner rather than later, a tournament is held, DiBiase wins it and gets a Title match against Cena and wins, that's what I'd call a shock win, especially against someone like Cena who has been pushed so far past the moon I don't think he's in the same galaxy as us anymore.