Credit to Santino that the cobra is even over... because it has to be one of the most ridiculous moves of all time... let alone being a finish as well.
Of course it would help the Cobra a lot if the announcers would sell it's impact better, like saying it's a particular nerve hold or ancient move where if he hits it in just the right spot, it immobilizes his opponent.
Kinda like the Mandible Claw. That was a ridiculous move, and when they first proposed it as a finish for Foley, the first thought was 'why wouldn't I just bite down when you stick your fingers in my mouth'? The answer to that was it was a nerve hold that immobilized the victim so they couldn't simply bite down, and that's how the move was put over by the announcers. In the end, the Mandible Claw became one of the biggest finishes of it's time... even before they added Mr. Socko to it.
Brian Adias had a similar finish in the old World Class territory. His 'Asian Spike' was simply a thumb to the throat, but it was put over by the announcers as a devestating strike that left opponents immobile, and the guy had the biggest run of his life using that finish.
I don't recall ever hearing them do this for the Cobra, so to me it just comes off as hokey. If Lawler (as the face commentator) could just start putting over the effects of the Cobra more, I think it would do a lot to establish Santino as a bigger threat, instead of how he is now, as a guy that you simply do not expect to win, and is always the guy who scores the big upset when he does.