Ever think this is a new direction to turn Ryder heel? Perhaps the online following has run its course, and the Company is trying something new with someone they see moderate talent in - which is slowly having him vent through Social Media, ending with Ryder blaming the fans in the very end?
And Edge is
due a win! Reasonable as ever I see.
What value does Zack Ryder have to me "as an individual"? Some. Not a boat load. I like him though.
What value does Zack Ryder have to the company? More than most with a keyboard and an internet connection would be willing to admit. I honestly think there was a point where he was over enough to be in the world title scene. When you've unflipped your desk and the veins in your head have sunk back in, feel free to carry on reading.
There's this mentality - with fans and, apparently, "management" - that people have to "pay their dues" before they're allowed to do anything significant. That's all well and good, but it often results in someone languishing in the midcard until all their heat has evaporated. This isn't what happened to Zack Ryder. Rather than the preferred route of starving someone's momentum out, Vince chose the rather unusual method of stabbing Zack Ryder's momentum in the face with a broadsword until it was an unrecognisable mush. Ryder wasn't wasted; he was sabotaged.
The more I think about it, the more I think Ryder's "push" - such as it was - was an elaborate prank. Remember when he was supposedly told he was going to get a big push, turn face and have a match on Raw, only for him not to be allowed to appear on the show at all? It's basically that again, only long form:
Hey Zack, how'd you like to be US Champion? No, I'm not serious, you're gonna lose it after about a day, you cunt. Daniel Bryan's going to be world heavyweight champion for longer. I'm serious. Then Kane's going to beat the ever-loving fuck out of you, literally cripple you, and never sell a thing you do. Yes, Kane, the guy who pretends to be a demon. That'll make people take you seriously. Then you'll only appear on television to-- scratch that, you'll probably never get on television. If that somehow doesn't get you over, well, it'll be quite the headscratcher.
Zack Ryder was over. Very over. Then he was put in a storyline more ridiculous than a corgi in a Christmas jumper, before getting about the same level of exposure as he did as he did when he was a Superstars mainstay.
It's not so much the Zack Ryder part of this which irritates me, it's what this is symbolic of. The message is clear: Vince won't get you over, you won't get yourself over, you're not allowed to be over under any circumstances; if you somehow get over, it's a brief sabotage and then back to from whence you came. Maybe I'm making assumptions, but the way Ryder was handled seems too monumentally stupid to be the usual breathtaking incompetence.
As for "complaining"? I don't think it's reprehensible, nor is it admirable. Some people will paint him as a mewling quim, others as some brass-balled badass who's standing up for himself. He's neither to me. What I will say is that I think he's been remarkably restrained in any case. For example, here's a Zack Ryder tweet:
"They dropped the ball with me. Buy my t-shirt. #WWWYKI"
But here's what I would have tweeted if I was in his situation:
"I'm going to eat a load of bread. Tons of it. Loaves and loaves. Finally, when I just can't hold it anymore, I'm going to take the monster of all shits. Long, hard and firm. I'm going to fish it out of the toilet, drive to Vince McMahon's house and rape every member of his family to death with it. #Makeshift*****"
Too many characters?