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doesn't know REAL wrestling...
What gimmick have you guys seen that you thought would be really cool, but then the person just flopped?
Plenty.
DK Wilton if he had not been so shit and a failure at taking advice.
King Shabba could have had a Prince Nana type run had he not disappeared.
The Empire could have been a good gimmick, had they not been steamrollered by BarboSHIT
There was an Australian indy wrestler who was the son of another Aussie indy wrestling 'legend' gimmick that could have been really interesting had they stuck around - cannot for the life of me remember his name. Was that Tucker Graham? Whatever the name, I think they were going to aim for the big fish in a little pond being thrown into a big bad ocean of WZCW. Could have had a decent mid-card heel run.
Conversely, gimmick you thought would be amazingly stupid but the person has kicked butt?
I would say Krypto and SHIT were not considered all that capable of going that far.
Also, has there ever been a double turn? Has anyone completely reinvented their character after a feud/storyline?
Not sure the double turn has ever happened. Barbosa vs SHIT managed to turn both of them from heels to faces.
Ricky Runn was completely reinvented almost overnight from Bad Luck Ricky to Swagtastic #1 Contender and now possessor of the world title belt.
I'm still extremely unfamiliar with people prior to my acceptance. What's a good feud or feuds (and where can I find it) to read up on?
Aside from the aforementioned Saxton vs Saboteur for the spoon, I would say that the entire Barbosa vs SHIT feud is worth reading.
Also while it may not have achieved its true potential for various reasons, there was some pretty good stuff going on in the AoC vs WZCW feud - the development of the likes of SHIT as real threats to anyone, the ambiguity of Barbosa and any time he interacted with Ty Burna from just after Barbosa lost the WZCW title at AoN 2011 until they squared off inside Hell in a Cell on Meltdown 75.