actually rock has some time off right now, as all filming has wrapped up till the end of august mid September. now that i got that out of the way, why is everyone saying it would ruin sales? you think a kid would just go "oh he's bad now, i dont want his stuff" no. sorry. not happening. i remember buying Rock stuff as a kid when he was Heel, we buy it cuz it looked cool, maybe a heel cena could change those god awful orange shirts. you think they'd just stop going to the events, or watching it on TV cuz he's heel? no. and Rock was not the "face of the company" when Austin turned his back on Team WWF. actually i think he was gone at the time, and they had Kurt Angle step up to take him on, but kurt was not the Face of the company, and by that i mean he wasnt the #1 marketed man, Austin still was. hell, if they released a new Austin shirt now, i bet it would still sell just as much as the Cena ones (look at DX as an example) with the return of HHH, it would be EASY to make Cena a Heel, and HHH the big hero, lots of kids look up to HHH as well, i know i have kids. and all my friends kids also love HHH, because he's big and tough looking. yes they love Cena as well, but even when HHH was a Heel they still wanted the HHH toy, and new HHH shirts, why? cuz it's appealing to kids. Making Bret heel i dont like... #1 bret didnt make a great Heel in the 90's really. and since Vince is one of the biggest Heel's in the company, why make Bret heel to stick it to him? he was doin that already. #2 if this is the last we are ever going to see Bret Hart, why make him go out as a Heel? have all those fans who are seeing him for the first time remember him as some big asshole? Cena turning his back makes sense, hell even JR being the leader of nexus makes more sense then Bret if you think about it.