I see Styles a lot like RVD. The smarks love him and he's fairly over with the "normal" fans. However, he's never going to be marketable or over enough to truly carry a company. A few titles thrown his way, a few big matches, but overall he just doesn't have enough mass appeal. Because of how "smark friendly" he is people will constantly complain about how he's under-utilized just like they did with RVD.
Funny thing is, RVD and Styles are a LOT alike in the ring. Both guys take moves tremendously and make them look sick. However, neither really sells anything for more than maybe 30 seconds. They both have unique, cool looking offense, but for the last 5 years or so, Styles, just like RVD since like 2000, hasn't really added much. I usually don't mind not adding spots, but when your "thing" is that you do cool shit, you have to come up with newer cooler shit.
I'm a fan of AJs, but I don't think he's as good as some think. At least not in terms of "what does a pro wrestler do" and no the answer isn't "wrestle and do moves" it's DRAW.
I'd like to disagree with you and say it's TNA's depushing booking that is hurting AJ and the guys like him. *side note this thread seems to pop up a lot, which is no disrespect to the OP, it seems to signify that TNA fans want AJ to be on top.
So I'll merge both points. Booking makes stars. It turns good performers into great performers, and great performers into superstars. Now the thing about TNA is..it's TNA, which means it's not WWE or the pro wrestling industry. Those who watch TNA think AJ has the IT factor, and probably think s that Cena doesn't. While the opposite would be for the WWE fans.
therefore those who are watching TNA (the steady 1.2 for the last few years) want AJ on top and that is their audience. Booking has been terrible to the man who built TNA off of his great and different in style matches.
His mic skills are medium and dull at best, but so too were Bret Hart's. The point I'm making is that if you are a great perfomer and the audience want yuo on top then to make money why doesn't TNA listen to their audience and do so?
Vince herad the reaction Steve Austin was getting, put him in a program with Bret hart, did the double turn and abracadabra Austin is the biggest thing ever. All ebacuse Vince listened to his audience.
A lot of people talks about how fat Samoa Joe is and how he sucks etc. But thanks to the way he was booked by a competant booker like D'More, he was a world beater, a break out star who people on the same board in 2005 and 06 talked about dream matches with him against Cena/taker and Angle... which is why when Angle joined, the three ppvs these two men feuded in were the highest buy rates the company has seen to theis day.
When AJ was the champ at the start of 2010, he tore the house down with Angle and then looked right at home standing in the ring with Hardy and RVD.
It's TNA's booking that has let this loyal and hard working wrestler down, and TNA will continue to pay the price as long as it tries to make everyone want to cheer for guys that don't fit the TNA fan like Crimson or Mr Anderson.
AJ Styles is an amazing wrestler and in the ring I don't think anyone is better than him in the U.S. right now, not even Bryan Danielson.. maybe Christopher Daniels