That's why I said that they are pushing a champ who kids and women adore right now, because they are the ones tuning in every week and buying the T-shirts.
Let's examine the three biggest superstar champions that the WWE has ever had: Hulk Hogan, The Rock, and Stone Cold Steve Austin. Neither one of these guys are great technical wrestlers. Regardless of what they may have lacked in the ring, their respective eras were the biggest and most popular eras in wrestling.
While the quality of WWE is not that great right now, there's no denying that the WWE is more popular now than it was in the years of 2003 and 2004. Ratings-wise, it is doing better than those years.
When Bret Hart and Shawn Michaels (great technical wrestlers) dominated the Title, WCW was the number one product in wrestling. As much as nobody likes to admit this, it is the truth. From 1994 until Stone Cold's first title reign in 1998, WCW was the end all-be-all in wrestling, with the evolution of the nWo being the hottest thing in wrestling.
The bottom line is, that while there may be guys who are better than Cena in the ring, right now he is the one that is making WWE top shit in wrestling. WWE is pretty mainstream right now, as WrestleManias are seen as an actual important, mainstream event these days.
I'm not giving all of the credit to Cena, but he is obviously the face of the franchise right now. And yea, he's being shoved down our throats, but it is not like they have tried to force people to like Cena, honestly. They have been done with that. They expect the mixed crowd reactions and that is why they keep matching him up with guys who the crowd is more friendly to.
Wrestling fans are fickle bastards anyway and only want something when they don't have it. Just like how the people turned on my boy The Rock and bood the shit out of him when Brock Lesnar was beefing with him but now all you hear people say is "Rock, come back". Just like people bitched in 2003 when Triple H had the belt all damn year and now people say "we want better wrestlers to be the champs". Well, hello Triple H is the best damn wrestler in WWE and people complained then. Just like now people say they want a better wrestler but like I said when a great wrestler was champ-Chris Benoit, ratings were low, just like when Bret and Shawn dominated the belt ratings were shit compared to the product Eric Bischoff and WCW was putting out there.
These people do not know what they want, they gotta realize that this is a business and your in-ring skills are not what matter at the end of the day. And to suggest that Cena's in-ring skills are really that bad is just an ultra-biased opinion without keeping in mind that his gimmick is to wrestler the brawling, fighting kind of style and not employ a thick arsenal of moves. If he was not good enough to do it, then he would not be there, I promise you guys that.
Like I've said before, Cena's time will come where he will have to start putting people over just like Shawn was invincible for a couple years just like it seemed like nobody could beat Triple H in 02-04. Then Cena will turn heel and by then it will be somebody else's time to shine.
Is Cena better than Michaels? Of course not, I'm not that stupid. But the kids who love him now will definitely have his back when they get older, just like the kids like me who watched Bret Hart dominate will go to bat for that guy. I didn't care about how good he was in the ring, how good Stone cold, The Rock, and Hulk Hogan were in the ring. I just knew I could watch them and be damn entertained, and that's all that matters at the end of the day. Cena entertains as well, whether you want to admit it or not.