I don't want to see another Kozlov squash for the rest of my life. Ive seen so many since he debuted, it really was pathetic. After 3 or 4 squashes, it gets too boring and repetitive. It makes you want to change the channel. When I see a match like Vladimir Kozlov vs Jimmy Wang Yang, I sometimes wonder why I even bother watching the match. Maybe its because I am hoping that something interesting happens after the match, but it rarely does. Kozlov vs Festus was interesting, but Festus has become a jobber lately and hasn't won a high profile match in quite some time.
Ive always like Kozlov since his second match. He has talent and intencity and can be a decent mid-carder on Smackdown in the very near future. Some feud options are available for him including rivalries with: Jeff Hardy, Big Show and Mr Kennedy, after some time of course as I don't think he is ready yet to feud with those 3. The problem with Smackdown at the moment, is that there are way too many heel mid-carders. They have nobody to feud with realistically. MVP, Kozlov, Shelton Benjamin and Brian Kendrick are all mid-carders who after Unforgiven, will most likely have nobody to feud with.
A feud with Big Show or even Jeff Hardy could do Kozlov wonders. I imagine the WWE will want to push him as a monster heel very quickly. A feud with Mr Kennedy will definately do both wonders as Kennedy needs to be built up as a face more. Kozlov is fairly over for a heel in my opinion. But other monster heels like Umaga and The Great Khali will most likely overshadow Kozlov and he could therefore get lost in the shuffle. But in reality, there isn't a real lot for him to do on the blue brand. A push on ECW will benefit him, but that brand also needs more faces.
The WWE needs to turn some of these heels face and quickly, on Smackdown especially. There are way too many heel mid-carders right now which means that many wont have somebody to feud with. They each have to wait for their turn and that can't be good. Because that means more squashes and more pointless matches. Hopefully the WWE uses Kozlov to their benefit as I think he is a great and rare talent that could be a major player in years to come.