Sell what right? Dolph Zoggler's roided-up Cabbage Patch Doll looking black manservent's finisher involves forcing his victim to bodysplash him.
"It knocks the wind out of him." How? We're honestly supposed to believe that Langston's abs are hard enough to eliminate his opponent's ability to breath, solely by make his victim attack them?
"It makes the guy's head hit the ground." Then it is, officially, the goofiest, most easily defended finisher in the history of professional wrestling. "Holy crap, King! Kane put his hands down, and blocked Langston's finisher! How the hell did he do that?"
In a world where the People's Elbow, the Garvin Stomp, the Worm, and the Tadpole Splash are supposed to be seen as credible ways to end a match, this one takes the cake for dumbassery. I've never seen a move in which the entire point is for the victim to break himself by attacking the guy giving the move.