I'm going to go ahead and clear a few things up...again.
1) If anyone in here thought I'm bloodthirsty and enjoy blood so much, you're wrong. Personally, I think that as long as it's appropriate, I'm fine with it. A cage match, a hardcore match, and a street fight need blood. Regular matches don't. Vince McMahon's phasing out blood all together. Remember the era of Hogan in the WWF? I don't remember an instance where blood was used...except for most of Flair's matches when he was there. Other than that, none. Suddenly, gimmicks became stale, and a few years later, the ratings and buyrates for PPV's became abysmal. Just like they're about to do right now. Sure a 3.5 is great. Even in doing that, they're still a highly rated TV show.
2) I'm a true wrestling fan, which is why I stick it out most of the time for Raw. But as a favor, on Crave Online's website, Paul Heyman has a blog that entails my thoughts to a T. Read that. You should.
3) The WWE's lame because it's pandering to an audience that really doesn't make that much money for them. Think about this. Let's say a WWE fan has a 10 year old who likes the WWE. You really think that fan's going to support the WWE by buying their merchandise, when that dad was more than likely a fan during the Attitude era and realizes that even though the WWE's watered down, they might bring back some of that stuff and in essence, risk their kid being exposed to something they shouldn't see? C'mon.
4) Vince McMahon doesn't care about the fans. He cares about making himself the most money no matter how much the fan would like to see something different. And nothing will change until they see a significant decrease in ratings. We're talking WCW 2000 kind of decline in ratings.