The fact that he's married yet acting like an ass could potentially further him as a heel if WWE wanted to go in that direction so being married yet doing that kind of thing on television wouldn't be far fetched. However they won't likely go in that direction for a reason so obvious that it shouldn't have to be explained being. Just becuase WWE.com has some information about reality doesn't mean that reality has to be duplicated on television. WWE trust that we as fans are smart enough to understand that what we're watching on television is entertainment and trust that we understand the difference between a character and that character's portrayer, even if the character and portrayer share the same name and even if we are subjected to information about both.