...Cena has ultimately failed as the companies top babyface....
This is the most hilarious comment I think I have ever heard. No personal attack to you Southwind... but how in the blue hell has Cena failed as the company's top babyface? How? Because he's a publicity machine? Because he's granted more Make-a-Wish wishes than anybody in history? Because he's the company's top merchandise seller? Because he's making movies (albiet not great ones) on a pretty regular basis? Because he's one of the only WWE guys on the talk show circuit? Because the man is... well... everywhere?
John Cena is not The Rock. John Cena is not Austin. John Cena is not Hogan. That's something you can't stress enough. Austin and The Rock are a rare breed. And to have the pleasure to have them working at the exact same time was just a stroke of luck. You have to quit comparing John Cena to The Rock, Hogan, or Austin in terms of how effective they are at being the face of the company. Hogan, Austin/Rock, and Cena all have worked under very very different circumstances and eras. The Hogan era was totally different than the Austin/Rock Era. The Austin/Rock era was totally different than the Cena era. The Hogan era and the Cena era... also totally different. If you ask me, John Cena has been nothing but stellar for the WWE. I would say that he's easily the top face of the company, succeeding as such, and doing so in the most difficult era. My reasons are this:
Fans of the WWE and wrestling in general are much smarter now than they were even 10 years ago. They're smarter now than they were 20 years ago when Hogan was the thing. Hogan captured the interest of every single wrestling fan ever in his day. Austin and The Rock did the same, but you have to remember in what capacity Austin and The Rock did so. It was the "Attitude Era." The era of the Monday Night Wars. The era where the WWE pushed the envelope every single week to win fans, win the ratings war, and win our interest. The Rock and Austin were on much longer leashes than John Cena. The PG Era holds John Cena back in that respect. You're forgetting that Austin's actual goal for his character was to go out and be the hell-raising most "I don't give a shit" heel ever to be created. It somehow made him the biggest face ever. The Rock was much of the same. Look at The Rock's body of work. His promos, ring work, and overall character were EXACTLY THE SAME whether he was a heel or a face. It was just whether the E had him as a face or a heel at that time. His last heel run barely counts since it lasted all of like 2-3 months when he did the "Rock Concert" on Raw. The fans just decided "He's The Rock, we love him no matter how much he tries to work the crowd as a heel." He had his fans. Austin had his fans. But they had all that where there was an undeniable niche in the market of pro wrestling. That niche no longer exists. The niche has weathered away and just leaves us real fans of wrestling.
This leaves John Cena. Again, he's working on a MUCH shorter leash. He doesn't have the creative freedom Austin or The Rock had because of the PG-rating. John Cena is making the best of what he has to work with in today's product and he's doing a damn fine job if you ask me. John Cena is not a failure because he doesn't capture the entire 16-25 male demographic. That demographic thinks its still cool to shit on "The 5 Moves of Doom." That demographic doesn't want to be on the side of the squeaky clean face character. That demographic in my eyes... is jealous of John Cena. Yes you heard me. They're jealous. You know why? Because every one of us knows a John Cena. The squeaky clean guy that works hard, earns everything he gets, is well-respected (as a man, not a character), could take your girlfriend from you in 2.5 seconds, and looks like the guy next door in his late 20's-early 30's that your girlfriend watches cut grass with his shirt off every week in the summer. That's why the main demographic of the pro-wrestling market hates John Cena. Because John Cena is an everyman. But that doesn't make him a failure. Not for one second.
As for The Rock wanting to do more than guest host. I personally believe that he will return, for one feud, in some capacity. It might not be in the next year, but it will happen. This interview... and I'll get flack for it... makes me believe that he will be back just one. more. time. One more feud. One epic match with John Cena. I think it'll happen. As for what The Rock has planned, we will see. We know this... it WILL be entertaining.