Exactly. Even though it was short, he had the best character to date in Bleach with so much potential. Through out reading you see subtle hints that he might care for Orihime, and that she might care back, but your never sure. Then it all culminates to that scene where she cries for him, even after all the shit he's done, and beating the shit out of Ichigo, she shed tears for him, meaning I assume she had feelings for him. Which he had also which is shown when he reaches out his hand to her. There was so much potential there, what a twist and great character building they had, and could have kept having with Ulquiorra/Orihime, but they just blow it away and kill him off.