JoeyJoeJoe
Championship Contender
This year I see them really running away from trying to launch a new face at Mania. Bryan may be their guy going forward, but they are far better from a business standpoint making 30 about all the guys who have got WM that far - the Hogan's, Warriors, Takers, Cena's, Show, Orton's and the like and beginning "the next era" the following night. Almost a hard reset like WCW did. From a locker room perspective, they are gonna piss a lot of talent off by doing so - or need a bloody big battle royale to accomodate them but the younger guys, Bryan included need to realise that if 30 is jam packed with veterans, it means it will sell HUGE and secure Mania for at least another 10 years. Then they get their chance...
I disagree. They may've been burned by Brock and Batista and Lashley and others, but the alternative is do nothing - take no chances, and get no glory besides what you've already got. The returns in that scenario ultimately dwindle. Sure, you can stack WrestleMania 30 with Hogan, Michaels, Lesnar and others for a one time event, and they may make a boatload off of it, but that past few WrestleManias have been designed around paying one guy a lot of money to show up just once and help make the WWE's year.
This is the definition of unsustainable, and I can't imagine it's gonna help with television contracts (Forbes article be damned).
Ultimately, I think you try to create a juxtaposition between the old and the young, the same as they did with WM 20. Was it the right people? Did it work? At the time, it created a helluva moment, and created enough interest to keep the ship sailing. If all you have at the end of the day is the same guys holding the belts aloft, you send the message that nothing has changed, and nothing WILL change until maybe next Wrestlemania? Maybe? Maybe I skip next year's and wait until I hear about something new? Or maybe I never come back?
These are the kinds of questions the WWE needs to fight against.